About Capture

Why does Capture exist?

Capture solves one of the most important enrollment challenges today — making genuine, lasting connections between prospective students and higher education institutions. The need to create personalized and relevant engagement in a virtual world has never been more immediate. Capture believes every interaction needs to be relevant, personalized, data-driven and measured.

That’s why our enrollment and data experts use the Behavioral Intelligence Platform — with products and solutions that integrate into campus systems, helping institutions achieve their enrollment goals.
About Capture, Capture Higher Ed

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About Us

Headquartered in Louisville, Ky., Capture Higher Ed is a leading innovator of marketing platforms and solutions for higher education recruitment and enrollment management. Capture’s Behavioral Intelligence Platform (BIP) offers solutions throughout a prospective student’s college decision journey.With industry-leading marketing automation, fully managed solutions and AI-powered predictive modeling built specifically for higher education, Capture gives institutions the control needed to effectively target interested students in relevant ways that increase engagement, drive admissions and improve student retention. Founded in 2011, Capture has served hundreds of higher education institutions and programs across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

Our Journey … Making a Difference

At Capture, we believe in inclusivity and equality — and we strive to create a culture where these core values combine with personal action to ensure everyone in our community has equal access to opportunity. We devote our time and resources to this strongly held belief, including personal time off for each employee of the Capture family to devote to the social cause of their choice. We are also proud supporters of the Louisville Urban League and the Boys and Girls Clubs of America. To create an environment of inclusivity we must live it. That is what we do at Capture … every day.


Leonard Napolitano

Leonard Napolitano
Chief Executive Officer

Matt Cobb

Matt Cobb
Senior Vice President of Product Development

Jim Lintner

Jim Lintner
Chief Financial Officer

About Capture, Capture Higher Ed

Heather Mueller
Vice President of Sales

About Capture, Capture Higher Ed

Farzad Novin
Vice President of Marketing

Darrell Rishel

Darrell Rishel
Vice President of Operations

Matt Smith headshot

Matt Smith
Chief Operating Officer

Capture Advisory Board logo

The Capture Advisory Board consists of Capture clients who have unique insights into our business, market, end-users and competitors. These trusted advisers share their experience using Capture’s Behavioral Intelligence Platform at their institutions, helping Capture address industry challenges and ensure that the right products, solutions and services are being planned, created and enhanced.

The members of Capture’s 2020-21 Advisory Board are:

Brad Camilleri
Director of Marketing Strategy & Client Relations
Biola University

Angela Griffin
Senior Functional Systems Analyst
The University of Kansas

Chrissy Holliday
Vice President of Enrollment Management
Colorado State University – Pueblo

LeAnn Hughes
Vice President for Enrollment and Marketing
Illinois Wesleyan University

Billy Pierce
Associate Vice President of Alumni Engagement
The University of Toledo

Laura Rudolph
Director of Enrollment Communications
Transylvania University

Danielle Unzicker
AVP for Communications, Chief Marketing Officer
University of Health Sciences and Pharmacy in St. Louis (formerly St. Louis College of Pharmacy)

Join the Team!

As you can see, we’ve assembled a truly amazing staff. And we’re always looking to up our game! If you think you’ve got
something special to offer the Capture team, check out our Careers Page for current openings
or email us at info@capturehighered.com.

About Capture, Capture Higher Ed
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Latest Press Releases

Capture Higher Ed Announces National Virtual Conference – INNOVATE 2021
April 21, 2021

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Capture Higher Ed Announces New Vice President of Marketing, Farzad Novin
March 25, 2021

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Capture Introduces Higher Ed’s First Outcomes-Based Pricing Model for University Enrollment and Marketing
September 21, 2020

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Capture Will Debut New Series, ‘In Session,’ on September 16; Premiere Features Three Ed Tech CEOs Discussing Enrollment and Innovation
September 14, 2020

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