Identify and Engage Future Donors
Marketing automation eliminates blind discovery and identifies alumni actively considering a gift.
Capture’s ENGAGE for Advancement is marketing automation built specifically for University Advancement. Alumni have chosen an online relationship with your institution. Each is unique, each is meaningful and understanding this relationship is the key to eliminating time wasted on disengaged alumni and refocusing on relevant philanthropic outcomes.
Identify prospective donors.
Generate robust, data-rich profiles for all of your prospective donors based on their website engagement.
Connect with relevance.
Deliver customized, timely and relevant experiences at each step of a donor’s giving journey.
Reduce your marketing spend per alum.
Reduce the time and cost required to create a meaningful relationship between donor and school.
Eliminate blind discovery.
Identify alumni who on your university website currently researching and considering a gift.
Capture for University Advancement Includes
Equipped with Behavioral Intelligence, Capture’s experts work with you to achieve your fundraising goals. Strategic solutions available in conjunction with the Behavioral Intelligence Platform are:
Know When, Where and How Donors Engage
More than 80% of alumni activities online are on non-advancement pages. Simply put, alumni maintain a relationship with your institution, not your advancement page. You must meet alumni where they are!
Delivering a planned giving messaging across the entire site increased planned giving leads 30%.
Download the Advancement Personas
The Capture Difference
Team of Experts: Capture’s enrollment experts, creative staff, data scientists and more work as an extension of your team.
Built for You: The marketing automation on Capture’s Behavioral Intelligence Platform is specifically for higher ed recruitment.
Measured Results: Daily, weekly and quarterly metrics within your enrollment dashboard track your progress, from net tuition revenue to campaign conversion rates.
Innovation: Capture creates, refines and measures the tools and strategies for higher ed recruitment in a digital environment.
Capture offers University Advancement departments a managed service. The professionals who will help you get the most out Capture’s Behavioral Intelligence Platform and Solutions.
- Account Executive: Experts who serve as the primary contact to create your strategies, assess your performance metrics, and guide the building and implementation of your Partner Success Plan.
- Project Manager: To ensure efficient approval, launch and optimization of campaigns as well as plan and organize your process.
- Designers: To ensure adherence to your university’s brand standards and guidelines while delivering multi-channel design work.
- Communication Specialists: To provide creative editorial execution in every marketing channel while continuously improving and optimizing your campaigns.