ENGAGE for Advancement – Many Challenges, One Solution
Alumni have chosen an online relationship with your institution. Each is unique, each is meaningful and understanding this relationship is the key to eliminating time wasted on disengaged alumni and refocusing on relevant philanthropic outcomes.
Eliminate Blind Discovery Calls
ENGAGE tracks high capacity alumni on every page of your existing website. The result is a comprehensive view unassigned major gift prospects actively looking into gifts along with individual points of affinity for meaningful outreach.
Over 90% of blind discovery does not result in a visit
Identify Alumni Currently Considering a Planned Gift
ENGAGE identifies donors on your planned giving site – by name. No more likelihood scores or guessing who may be thinking about a planned gift at a random date in the future.
85% of visitors to the planned giving page do not have a planned gift documented.
Solicitations: When, Where and How Donors Engage Today
More than 80% of alumni activities online are on non-advancement pages. Simply put, alumni maintain a relationship with your institution, not your advancement page. You must meet alumni where they are!
Delivering planned giving messaging across the entire site increased planned giving leads 30%.