Behavioral Intelligence Platform: APPLY
The only application predictive model that integrates machine learning and behavioral data.
Know the strength of your pool to meet your application targets.
Save budget on direct mail and other high-cost campaigns by directing time, resources and marketing dollars to students most likely to apply.
Rank and score prospects.
Use a highly accurate application model that offers tremendous visibility and the ability to continually iterate.
Free staff from complex predictions.
APPLY is managed by a data science team and uses machine learning to predict which students are most likely to apply to your university.
Why APPLY Matters
Minimize uncertainty and reduce spending by using APPLY to target email, social, digital and direct mail campaigns to likely applicants. The only application predictive model to rank and score suspect and inquiry roles against each other, and based on your data.
Empower your team to meet goals by freeing them from efforts traditionally wasted on students they can’t influence. APPLY, one of three predictive modeling products within Capture’s Behavioral Intelligence Platform (BIP), is managed by a data science team and uses machine learning to predict which students are most likely to apply to your university.
A real-time, interactive dashboard featuring student-level applicant rankings.
Predictions are updated daily and available for download at any time.
Use all of your search names in conjunction with prior years’ data to identify students who are likely to apply.
APPLY is a managed service. The Capture professionals who will help you get the most out of APPLY include your:
- Data Scientists and Analysts: To run the predictive engine that creates your models, leveraging your institutional and public data sets to help you better apply your time and resources.
- Account Executive: Enrollment experts who serve as the primary contact to create your strategies, assess your performance metrics, and guide the building and implementation of your Partner Success Plan.
- Project Manager: To ensure efficient approval, launch and optimization of the campaigns suggested by your model.