Exceed Your Number of Applicants

Behavioral Intelligence Platform: APPLY

The only application predictive model that integrates machine learning and behavioral data.

Exceed Your Number of Applicants, Capture Higher EdIncrease confidence.

Know the strength of your pool to meet your application targets.

Exceed Your Number of Applicants, Capture Higher EdReduce spending.

Save budget on direct mail and other high-cost campaigns by directing time, resources and marketing dollars to students most likely to apply.

ranking star iconRank and score prospects.

Use a highly accurate application model that offers tremendous visibility and the ability to continually iterate.

crystal ball iconFree staff from complex predictions.

APPLY is managed by a data science team and uses machine learning to predict which students are most likely to apply to your university.

40% Higher

Sweet Briar’s first-year enrollment increased by over 40% and predictive modeling helped identify students.

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500 Applications

Gannon used Capture’s APPLY predictive model to get more applicants for the same amount of money.

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40% Increase

Jefferson’s increase in early action applications represented 573 additional applications.

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Why APPLY Matters

Minimize uncertainty and reduce spending by using APPLY to target email, social, digital and direct mail campaigns to likely applicants. The only application predictive model to rank and score suspect and inquiry roles against each other, and based on your data.

Empower your team to meet goals by freeing them from efforts traditionally wasted on students they can’t influence. APPLY, one of three predictive modeling products within Capture’s Behavioral Intelligence Platform (BIP), is managed by a data science team and uses machine learning to predict which students are most likely to apply to your university.

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Exceed Your Number of Applicants, Capture Higher Ed

APPLY Includes:

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A real-time, interactive dashboard featuring student-level applicant rankings.

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Predictions are updated daily and available for download at any time.

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Use all of your search names in conjunction with prior years’ data to identify students who are likely to apply.

APPLY is a managed service. The Capture professionals who will help you get the most out of APPLY include your:

  • Data Scientists and Analysts: To run the predictive engine that creates your  models, leveraging your institutional and public data sets to help you better apply your time and resources.
  • Account Executive: Enrollment experts who serve as the primary contact to create your strategies, assess your performance metrics, and guide the building and implementation of your Partner Success Plan.
  • Project Manager: To ensure efficient approval, launch and optimization of the campaigns suggested by your model.
Capture Higher Ed