Take a look at an application from your institution from 10 years ago. How different is it from your current app? In many ways, the application and the processes around it have change dramatically over the past decades, but the centrality and importance of the...
More than half of American workers do not take all of their yearly allotted vacation time. The work of an enrollment manager is rewarding, but indeed exhausting and the end of the year (which is really the half-way point of the academic calendar) is a great time to...
Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel...
Enrollment at America’s community colleges has been in steady decline since 2011 and although there is national attention garnered from some tuition-free programs, a new way of thinking about enrollment at 2-year colleges is desperately needed. Brad and Thom welcome...
There are data silos and then there are educational data fortresses, each separate from each other as students traverse the P-20 pipeline. But the Data Quality Campaign and it’s President & CEO Aimee Rogstad Guidera are breaking down decades of barriers and...
Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President & Dean of Admission & Financial Aid at Franklin and Marshall...
If artificial intelligence and smart automation can change the way dairy farmers approach their work, why can it not do the same for enrollment managers? How can Enrollment Managers cut through the noise and analyze AI and automation options that are available now,...
Another Fall brings another set of enrollment goals to relentlessly pursue for many admissions teams across the nation. But how can data help delineate a stretch goal from a NBA half-court heave? In this episode of The Weightlist, Thom and Brad walk through a deep...
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