Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 2
In the first part of this two-part blog series, we examined the game changing potential of artificial intelligence. Now let’s look at the pitfalls you should avoid when using it. While AI offers substantial benefits for higher education enrollment and marketing, there...
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 1
Artificial Intelligence is transforming nearly every facet of marketing. While most professionals have at least dabbled in leveraging generative AI tools to assist with research or help write an email, this is just the tip of the iceberg. For higher ed enrollment and...
6 Tips for Creating Effective Enrollment Marketing Emails
Over the years, Capture Higher Ed has created hundreds of thousands of emails sent to high school students and their families on behalf of our client institutions. We’ve learned a lot about best practices along the way. Here are six things to keep in mind as you...
6 Strategies for Making the Most of Your Marketing Budget
In its most recent Higher Ed CMO Study, SimpsonScarborough reported key findings on higher ed marketing budgets compared to corporate marketing budgets. Corporations invest 6.4% of total revenue in marketing. That’s 4x more than higher ed institutions, which invest...
Specialized Expertise: Anatomy of a Modern Marketing Team
Driven by technological advancements, growing competition and changing student demands, the work of enrollment marketing teams has undergone a profound transformation. As a result, the skills and roles required for a modern marketing team have significantly changed....
Optimizing Your Student Search Strategy at the Neighborhood Level
When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. It all...
