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Begin With the End: Developing Measurable Recruitment Marketing Goals

Begin With the End: Developing Measurable Recruitment Marketing Goals

A critical misstep recruitment and marketing teams often make is starting the planning process by asking, “What will we do?” before establishing, “What are we trying to do?” As enrollment leaders, you must establish quantifiable recruitment marketing goals that are...
Recruiting Transfer Students: Essential Questions and Strategies

Recruiting Transfer Students: Essential Questions and Strategies

At a time when higher education has seen mostly across-the-board declines in transfers, universities need transfer students more than ever. That means, as enrollment and marketing leaders, you cannot afford to miss crucial opportunities! It is time to take a hard look...
3 Ways to Improve Your Digital Marketing for Graduate Recruitment

3 Ways to Improve Your Digital Marketing for Graduate Recruitment

In recent years, universities and colleges have turned increasingly to digital marketing channels to attract prospective graduate students. As more traditional methods prove less effective in reaching this increasingly picky group of students, institutions recognize...
What’s Driving Changes in Recruitment Marketing?

What’s Driving Changes in Recruitment Marketing?

Between changes in student search, upheaval in federal financial aid, shifting prospective student demographics, growing cost concerns among families, the massive digital transformation in student recruiting, and much more … the vastness of the higher ed landscape and...
Nicole’s Guide to Dubuque: MIDWest Conference Edition

Nicole’s Guide to Dubuque: MIDWest Conference Edition

I am Nicole Bumphrey, Enrollment Solutions Consultant at Capture Higher Ed, and I have called Dubuque, Iowa, my home for more than 13 years. So I was thrilled when I learned the MIDWest Conference was heading my way this year! As Iowa’s oldest city, Dubuque has a rich...
NAGAP Recap 2024: GEM Summit in Derby City Was a Winning Ticket

NAGAP Recap 2024: GEM Summit in Derby City Was a Winning Ticket

Graduate enrollment professionals from across the country descended on Capture Higher Ed’s hometown of Louisville, Ky., last month for the 2024 version of the NAGAP Graduate Enrollment Management Summit. It was only a week from the 150th running of the Kentucky Derby...
Prioritizing Data-Driven Investment in Student Recruitment

Prioritizing Data-Driven Investment in Student Recruitment

Does your institution have the data it needs to allocate student recruitment resources that yield the best ROI? Does it have the data to reach and engage your most ideal, best-fit prospective students? Does it have the data you need to prioritize the touch points that...
Shopping for Marketing Automation? Here’s What to Avoid

Shopping for Marketing Automation? Here’s What to Avoid

While adopting marketing automation can bring significant value to higher education enrollment and marketing teams, there are also challenges institutions may encounter. Here are seven common pitfalls and ways to avoid them. Pitfall No. 1 Jumping into marketing...
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