Delving into Data: Effective Graduate Student Recruitment in Five Data Sets
Institutions continually seek innovative strategies to attract top-tier students in the fast-paced graduate enrollment world. One such strategy gaining traction is using data analytics to craft personalized marketing campaigns. By delving into extensive data sets,...
A Local Guide to Louisville: NAGAP Edition
Loo-a-vul. Luh-vul. Loo-ee-ville. Loo-uh-ville. No matter how you say it, Louisville is a great place to visit, and Capture Higher Ed would know. It’s where we call home. While you’re in town for the NAGAP 2024 Graduate Enrollment Management Summit, let us be your...
Integrating Marketing Automation into CRMs to Revolutionize Student Outreach
In this recent blog, we discussed the growing and evolving use of CRMs for enrollment management over the years. Now, let’s talk about the increased importance of integrating marketing automation technologies into CRM platforms. This potent one-two punch has the...
Trends in Graduate Recruitment: Navigating the Shifting Demographics
The graduate recruitment landscape is continuously evolving, with significant shifts in enrollment patterns and demographics shaping the future of higher education. Understanding the diverse needs and aspirations of your prospective graduate students becomes paramount...
Funnel Vision … and the Rise of CRMs for Enrollment Management
In the pre-CRM era, recruitment teams often relied on paper files and endless spreadsheets, with handwritten notes scattered across desks and filing cabinets overflowing with applications. It was not until the late 1990s that CRM technology — by this point already...
Seeking Innovation in Kansas City: A Capture Success Story
Adapting to the relentless change happening across the higher education enrollment landscape, colleges and universities nationwide are reevaluating their recruitment marketing support. With understaffed enrollment teams spread thin and the importance of growing and...
