Empowering Students: Your Guide to Nurturing Social Media Ambassadors
Does the 2023 social media plan for your university or college include the talent of student ambassadors. Well, it should! Your students probably know the interworking of your campus much better than you do. And, let’s be honest, they also keep up with the trends...
Promoting Your Institution’s Value Propositions, Part 4: Accessibility
When you discuss accessibility and higher education, a myriad of issues, principles and challenges are at play. In the mind of the general public, it’s probably the hot water some of our middle-of-the-road celebrities got into recently trying to get their kids into...
Social Media Strategy: 3 Ways Your University Can Use Reddit
Reddit is the big risk, big reward platform that has taken Generation Z by storm. What exactly is it? How can higher ed marketers use it in their social media strategy? Let’s take a look. We all know Gen Z highly values authenticity. Reddit, the fifth most-visited...
Promoting Your Institution’s Value Propositions, Part 3: Adaptability
Adaptability has never been higher education’s strong suit. From academic calendars to athletic seasons to recruitment cycles, colleges and universities operate on a series of annual rotations, creating an inertia that often makes change difficult and slow. For those...
Selling Your Campus Culture Amid Closed Doors and Empty Offices
When I was editor of an alumni magazine, I loved doing features on retiring faculty members. These professors always had the best stories about campus culture and history … and the articles were always popular with their former students. Once I was interviewing...
Promoting Your Institution’s Value Propositions, Part 2: Authenticity
These days, we read a lot about Generation Z’s desire for authenticity, the need for authentic messaging when trying to reach them, and the idea that, as a university, your marketing must appeal to them through your uniqueness, your originality — your realness. This...
