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The Growing Importance of Parent Outreach in College Recruitment

The Growing Importance of Parent Outreach in College Recruitment

Too many higher ed institutions make communicating with the parents of their prospective students an afterthought, so they miss opportunities to reach these important influencers when and where it matters most. This was one of the messages of Laura Rudolph, director...
Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

INNOVATE 2022, Capture Higher Ed’s virtual conference for enrollment management and marketing professionals, opened with a presenter who likely needed no introduction for those working in higher education. For more than 20 years, Inside Higher Ed co-founder and...
Mentoring Women: ‘You’re Going to Make a Great President Someday’

Mentoring Women: ‘You’re Going to Make a Great President Someday’

From elementary school teacher … to stay-at-home mom grad student … to the variety of higher education leadership positions that led to becoming a university president … Dr. Cindy Gnadinger benefitted from powerful mentorship. During a wide-ranging conversation with...
3 Ways to Solve Complex Recruitment Challenges

3 Ways to Solve Complex Recruitment Challenges

In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
Check Out the INNOVATE 2022 Virtual Conference Agenda

Check Out the INNOVATE 2022 Virtual Conference Agenda

INNOVATE, Capture Higher Ed’s free virtual conference for higher ed marketing and recruitment professionals, will stream on all major platforms June 22 and 23, 1-4 p.m. ET. This year’s agenda is packed with insightful and inspirational keynote sessions, panel...
Email Marketing: How Long Should Your Emails Be?

Email Marketing: How Long Should Your Emails Be?

When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention.  The length of emails — defined...
Recruitment Homestretch: 3 Strategies for Finishing Strong

Recruitment Homestretch: 3 Strategies for Finishing Strong

Welcome to May! As of this writing, there are just over 100 days left in the Class of 2022 recruitment campaign for most campuses around the world. You may be asking yourself, “What, as an admission counselor, can I do to finish strong?”   I started out as a counselor...
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