The higher ed recruitment funnel traditionally followed a linear path from awareness to interest, to application, to acceptance, to enrollment. However, technology advancements and the rise of non-traditional students have changed the funnel – and the practice of...
Higher education has faced several challenges over the years, but the demographic cliff feels different. The college recruitment landscape is changing … and not just because of the lasting effects of COVID-19 on enrollment. In the coming years, there simply will not...
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, earlier this year colleges and universities...
A comprehensive recruitment marketing strategy is the foundation for effectively engaging prospective students and highlighting the unique qualities and opportunities offered by your university. By understanding the needs and aspirations of your prospective students,...
Generational demographic changes, a decrease in demand for a college education, and a slew of other massive shifts in the higher ed recruitment landscape have made declining enrollment and fierce competition for students the market norm. According to the Higher...
In his 2016 book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: endless newbie. “All of us — every one of us — will be endless newbies in...
While surprising Tropical Storm Ophelia expedited an end to NACAC 2023 for several participants — many made mad dashes to the airport for early flights home while others cautiously drove home in the wind and rain — the conference was a terrific success with more than...
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It is something you should do throughout the recruitment cycle. Determining the effectiveness of your campaigns in attracting and engaging prospective students...
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