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Check Out Capture’s 4-Point Enrollment Funnel Checkup

Check Out Capture’s 4-Point Enrollment Funnel Checkup

The higher ed recruitment funnel traditionally followed a linear path from awareness to interest, to application, to acceptance, to enrollment. However, technology advancements and the rise of non-traditional students have changed the funnel – and the practice of...
4 Must-Haves for Your Student Search Strategy

4 Must-Haves for Your Student Search Strategy

When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, earlier this year colleges and universities...
Checklist: Developing a Recruitment Marketing Plan That Works

Checklist: Developing a Recruitment Marketing Plan That Works

A comprehensive recruitment marketing strategy is the foundation for effectively engaging prospective students and highlighting the unique qualities and opportunities offered by your university. By understanding the needs and aspirations of your prospective students,...
10 Key Recruitment Trends to Keep Your Eye On

10 Key Recruitment Trends to Keep Your Eye On

In his 2016 book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: endless newbie.  “All of us — every one of us — will be endless newbies in...
NACAC Recap: A Veteran and a Rookie Return from Baltimore

NACAC Recap: A Veteran and a Rookie Return from Baltimore

While surprising Tropical Storm Ophelia expedited an end to NACAC 2023 for several participants — many made mad dashes to the airport for early flights home while others cautiously drove home in the wind and rain — the conference was a terrific success with more than...
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