10 Key Recruitment Trends to Keep Your Eye On
In his 2016 book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: endless newbie. “All of us — every one of us — will be endless newbies in...
NACAC Recap: A Veteran and a Rookie Return from Baltimore
While surprising Tropical Storm Ophelia expedited an end to NACAC 2023 for several participants — many made mad dashes to the airport for early flights home while others cautiously drove home in the wind and rain — the conference was a terrific success with more than...
5-Point Checkup: How to Measure and Evaluate Recruitment Marketing Efforts
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It is something you should do throughout the recruitment cycle. Determining the effectiveness of your campaigns in attracting and engaging prospective students...
Advancing Enrollment Management Through Professional Development
As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Recruiting Parents: Products and Strategies for Family Outreach
Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Four Tips for Navigating the Census Conversation with Leadership
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
