With Slate Summit 2025 in Las Vegas right around the corner, the question for many institutions isn’t just how to use Slate — it’s how to maximize it. One thing we hear all the time: “If I’m already using Slate and Ping, why do I need Capture?” Here’s the answer.
While Ping offers basic tracking capabilities, Capture’s recruitment marketing platform provides a robust, fully managed solution designed to maximize engagement, influence anonymous visitors and deliver measurable results.
Here are six ways Capture can elevate your Slate strategy.
1. By Giving You More Ways to Connect
Capture offers seven ways to interact with visitors through Dynamic Content, compared to only two in Ping. Through campaigns that are easier to create and more effective at influencing visitors, Capture offers flexible and precise targeting based on behavior, geography and engagement patterns.
2. By Influencing Your Anonymous Website Visitors
About 97% of website visitors are anonymous. Capture’s platform is the only tool that can identify, nurture and convert these stealth prospects into inquiries while feeding them into your CRM. Ping only interacts with visitors who are already known in Slate, limiting its impact on new prospects.
3. By Allowing You Full Funnel Digital Marketing Attribution
Capture seamlessly tracks digital marketing efforts from first engagement to final enrollment, providing full visibility into which marketing activities influenced each prospective student. Ping requires complex SQL queries and custom reporting to attempt similar insights.
4. By Giving You Robust Campaign Reporting & Insights
Capture provides interactive, visually detailed reporting to track performance and optimize strategies. Ping offers only basic reporting on campaign activity with no built-in insights on outcomes. Its custom reporting is also labor-intensive and requires advanced configuration.
5. By Offering a Fully Managed Solution
Capture’s experts manage the platform for you, ensuring optimal performance without adding to your team’s workload. Ping requires your staff to operate and maintain it, with limited documentation and support from Slate.
6. By Showing You Proven Results & ROI
Capture’s platform has been successfully used by hundreds of institutions and programs throughout the country, offering a 54x ROI. More than 65% of Capture’s partner schools use both Slate/Ping and Capture’s platform because they see the value in pairing the two.
Capture’s Relationship with Slate (Technolutions)
Capture Higher Ed is a Slate Platinum Preferred Partner, recognized for enhancing Slate’s capabilities. Engage integrates seamlessly with Slate, providing additional insights and automation that improve enrollment marketing effectiveness.
Ready To Get Started?
Connect with us to learn how leveraging Capture’s data can take your Slate strategy to new heights.
By Kevin Hyde, Senior Marketing Content Manager, Capture Higher Ed
