All the latest from Capture
The 2025 NAGAP Recap — Insights from San Francisco
May 6, 2025 Fresh off his first NAGAP Graduate Enrollment Management Summit, Seth Reynolds says the talk around graduate recruitment is evolving fast.
Reinforcements: Enhancing Your Admissions Team with Expert Service
Apr 28, 2025 While burnout and turnover on the admissions team isn’t new, everything was heightened and exacerbated in the years since the pandemic.
The $38 Applicant: How Smart Direct Mail Boosts Applications and Visits
Mar 24, 2025 Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it?
Revalidating Your Value: 8 Strategies to Increase Admissions Yield
Feb 17, 2025 How can behavioral intelligence give you the edge when it comes to increasing admissions yield and reducing melt? Here are eight strategies.
Be Agile: Rethinking Traditional College Recruitment Metrics
Feb 11, 2025 To get a better idea of who is going to apply and enroll, institutions need to look at different college recruitment metrics than before.
Aha! Admissions Moment: Adapting to Prospective Student ‘Desire Paths’
Feb 5, 2025 It was the 2017 NACAC National Conference in Boston and, as Vice President for Admissions and Financial Aid at Colby-Sawyer College, Anna Miner was researching possible recruitment marketing technologies and vendors to help elevate her team’s effectiveness. She recalls attending Capture Higher Ed’s NACAC session, which offered an interesting architectural metaphor to explain the importance of recruiting with behavioral intelligence…
10 Recruitment Marketing Trends Emerging in 2025
Feb 2, 2025 By embracing emerging technologies, exploring innovative strategies, and adapting to changing student preferences, your institution can stay ahead in the higher education recruitment landscape and attract the best-fit students.
Exploring the Evolution of Marketing in Higher Education
Nov 25, 2024 Watch Capture Higher Ed’s INNOVATE 2024 panel discussion, “A Seat at the Table: The Evolving Role of Marketing in Higher Education.”
4 Must-Haves for Your Student Search Strategy
Nov 12, 2024 When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically.
The INNOVATE 2024 Recordings! Sessions Are Available in the Lobby
Oct 29, 2024 INNOVATE 2024, Capture Higher Ed’s fifth annual virtual conference for recruitment marketing leaders and professionals, was a huge success.