All the latest from Capture
Are You Missing the Signs? What Student Intent Signals Are Trying to Tell You
Oct 7, 2025 What if I told you your enrollment challenges weren’t due to a lack of student interest, diminishing demographics, or even (gasp!) that you didn’t buy enough names? The truth: You’re missing your goals because you’re missing — or worse, ignoring — important signals students are giving you every day. The wrong fix for a bigger problem The default reaction when…
Desire Paths Revisited: Recruiting Students in Low Friction
May 8, 2023 The “Desire Path” remains a potent metaphor for the importance of behavioral intelligence when recruiting students.
Beating the Law of Diminishing Returns in Higher Ed Recruitment
Jan 24, 2023 Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”
How Do Machines Think? Learning About Machine Learning
Aug 14, 2019 From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our current products and its influence only will grow as we iterate and innovate into the future. Every day alumni interact with our digital…
How to Save Thousands on Your Direct Mail Spend
Aug 13, 2019 At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for diminishing returns. Sending print materials through the mail can be quite effective when sent…
Birth Rates and Bubbles: Higher Ed’s Challenge of Finding Freshmen
Jun 18, 2018 The Atlantic published an article on the college bubble, noting that decline in the birth rate is drying up the higher ed pipeline.
Show Your Work: CBE Return on Investment – Results and Explainer
Jan 4, 2018 Several years ago, a trade journal arrived in my office with a cover story declaring that calculating Return on Investment (ROI) was like “Nailing Jell-O to the Wall”. I found this statement to be a bit misleading. First, ROI is really not that complicated, if you’re willing to dig for the data and go through some calculations. Second, everyone knows…