All the latest from Capture

Stop Wasting Time and Money: The Case for Predictive Models in Higher Ed

Mar 4, 2021 If you’re not using a model to predict which students are most likely to apply and enroll, you’re wasting time and money. It’s as simple as that.

How Do Predictive Engines Work in Higher Ed?

Aug 20, 2019 We know that Envision, Capture Higher Ed’s cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make those predictions. But what happens between feeding student data in and getting predictions out? Let’s crack open the black box and look inside. Envision is a customized computer program with four basic steps: loading, cleaning,…

How to Save Thousands on Your Direct Mail Spend

Aug 13, 2019 At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for diminishing returns. Sending print materials through the mail can be quite effective when sent…

Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing

Jul 29, 2019 Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating with seniors in the summer before their senior year rather than in the winter or spring approaching their graduation. But how do schools balance those two things? Do they buy a ton of search names…

Birth Rates and Bubbles: Higher Ed’s Challenge of Finding Freshmen

Jun 18, 2018 The Atlantic published an article on the college bubble, noting that decline in the birth rate is drying up the higher ed pipeline.