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International Enrollment Strategy That Actually Works

Mar 25, 2026 Most institutions build their international enrollment strategy around the inquiry. A prospective student from India, Brazil, or South Korea fills out a form, and the recruitment engine finally starts moving.  By then, the decision is already half made.  International students spend months, sometimes well over a year, quietly researching institutions before they ever identify themselves. They’re comparing programs, reading faculty bios, checking graduate outcomes, and forming impressions of…

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Jan 24, 2023 Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”