All the latest from Capture

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Jan 24, 2023 Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”

How to Save Thousands on Your Direct Mail Spend

Aug 13, 2019 At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for diminishing returns. Sending print materials through the mail can be quite effective when sent…

A Case for Experimentation in Enrollment Management

Aug 10, 2019 In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It allows just about anyone involved to take credit for good results or attribute blame for poor ones, confident of never being proven wrong … Longevity, as well as the aura of wisdom that comes from…