All the latest from Capture

5 Ways to Use Behavioral Intelligence to Improve Spring Travel

Dec 4, 2025 “Our counselors are on campus too much. They need to get out and travel.”  That’s one of the most common concerns I’ve heard from VPs and Directors of Enrollment over the past few months.  It’s a symptom of a the bigger problem: Counselors are often bogged down with administrative tasks, emails from prospects and their families, and routine follow-ups, leaving little time or energy for the high-impact travel and relationship-building…

How to Save Thousands on Your Direct Mail Spend

Aug 13, 2019 At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for diminishing returns. Sending print materials through the mail can be quite effective when sent…

A Case for Experimentation in Enrollment Management

Aug 10, 2019 In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It allows just about anyone involved to take credit for good results or attribute blame for poor ones, confident of never being proven wrong … Longevity, as well as the aura of wisdom that comes from…

Digital Display Targeting for Higher Ed

Oct 19, 2016 Digital Display Targeting for Higher Ed Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site you see the same (or a similar) ad, and then it is on another site, and another? You may have experienced digital display targeting, or DDT. Usually, the ads…