All the latest from Capture

Keeping Your Class Engaged: A Playbook for Preventing Summer MELT

Apr 22, 2026 You’ve spent months getting them to deposit. Don’t let that be the last time they hear from you. The stretch between your deposit deadline and August is one of the most underestimated windows in enrollment. Your deposited students are excited but they’re also still forming opinions, fielding offers from waitlists, and quietly wondering if they made the right call. Summer…

Graduate Recruitment Strategies Built for Success

Apr 16, 2026 Graduate enrollment teams are operating in a fundamentally different environment than they were five years ago. Competition is up. Prospect attention is fragmented. And the traditional playbook, wait for an inquiry, then nurture, is leaving significant enrollment opportunity on the table.  Here’s the core challenge: most prospective graduate students have already done substantial research, compared programs, and formed strong preferences before they ever submit an inquiry form. By the time your team…

Graduate Recruitment Strategies: Where to Find Prospects and Keep Them Engaged 

Feb 18, 2026 With undergraduate enrollment challenges pushing more institutions to lean on graduate programs for revenue, competition for graduate students has never been fiercer.  But we both know graduate students don’t take a clear path to enrollment. They operate on their own timelines, taking months or even years to move from initial interest to application.  Throughout their journey, interest ebbs and flows. Someone who was actively researching in January might…

3 High-Converting Campaigns our Clients are Running Right Now

Feb 5, 2026 Most enrollment decisions begin long before a student ever clicks “submit application”. But in that quiet stretch of research, comparison, and consideration — what we call the dark funnel — the institutions that show up first, and show up relevantly, don’t just earn attention. They earn an advantage. The three campaigns below aren’t just personalized – they’re precise. These institutions are among the many using Capture to identify high-intent prospects to activate messaging at the exact moment of engagement.  Engaging…