All the latest from Capture

Gender Marketing: How Men and Women Receive Messages Differently

Sep 27, 2019 Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has been generally disregarded in our society. We have instead focused for decades on how similar the sexes are … with…

How Do Machines Think? Learning About Machine Learning

Aug 14, 2019 From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our current products and its influence only will grow as we iterate and innovate into the future. Every day alumni interact with our digital…