For most enrollment teams, it’s getting harder to meet your goals every year. I saw the shift firsthand when I sat on the other side of the desk. You used to be able to buy the search lists, visit the high schools where your inquiries were attending, and host some on-campus events.   (Ok, it was…

Renewal season has a way of sneaking up once the cycle gets rolling. When you’re heads-down in the day-to-day, it’s easy to just renew without truly reevaluating.   When I sat on your side of the desk, we were juggling several vendors, each promising better conversion, stronger yield, and less melt. We rarely had the time…

Your application is open, and your first wave of apps has already come in. Now you’re waiting on the students who are still quietly making up their minds, the ones researching your college and scrolling your social channels for weeks or months before you even know who they are.  The window to influence them is…