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Capture Higher Ed
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand Priority ScoresKnow which prospects to prioritize at every stage Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles Predictive ModelsProject applications and enrollments with confidence Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages Behavioral EmailsTrigger relevant emails to send when interest peaks Progressive FormsShort forms that adapt as students engage and share information Enrollment ScoutAlways-on AI chat that never misses a visitor 1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Capture Sync Two-way CRM connection — Slate, Element451, Salesforce, Anthology, Jenzabar and TargetX
See all →
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool Prioritize outreachFocus counselor time on students most likely to enroll Lift application and deposit conversionMove students from interest to applied to deposited Reduce summer meltKeep deposited students engaged through move-in Prove enrollment ROIConnect every touch to enrolled students
By team
Enrollment leadershipForecast and steer the whole funnel Marketing and commsPersonalize campaigns at scale Admissions and counselingKnow which students to call today
Case Studies Real results from institutions like yours
See all →
Services
Our ExpertsStrategy and creative from our in-house enrollment experts Paid MediaBehavior-driven campaigns built to convert Email MarketingManaged campaigns from strategy to send Direct MailTargeted print outreach that reaches your most engaged prospects Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll
Why Capture
BlogInsights and best practices for enrollment marketing WebinarsLive and on-demand sessions with enrollment experts Case StudiesReal results from institutions like yours
About Us
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Platform
Intelligence

Industry's first AI-powered behavioral intelligence

Stealth IDIdentify anonymous visitors before they raise their hand Priority ScoresKnow which prospects to prioritize at every stage Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles Predictive ModelsProject applications and enrollments with confidence Insights DashboardView campaign performance and ROI in one place
Pathways

1:1 activation across every channel

Dynamic PagesAutomatically individualize web experiences for every prospect Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages Behavioral EmailsTrigger relevant emails to send when interest peaks Progressive FormsShort forms that adapt as students engage and share information Enrollment ScoutAlways-on AI chat that never misses a visitor 1:1 TextingBehavior-informed texting for counselors that logs in your CRM Capture Sync Two-way CRM connection — Slate, Element451, Salesforce, Anthology, Jenzabar and TargetX See all →
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool Prioritize outreachFocus counselor time on students most likely to enroll Lift application and deposit conversionMove students from interest to applied to deposited Reduce summer meltKeep deposited students engaged through move-in Prove enrollment ROIConnect every touch to enrolled students
By team
Enrollment leadershipForecast and steer the whole funnel Marketing and commsPersonalize campaigns at scale Admissions and counselingKnow which students to call today Case Studies Real results from institutions like yours See all →
Services
Our ExpertsStrategy and creative from our in-house enrollment experts Paid MediaBehavior-driven campaigns built to convert Email MarketingManaged campaigns from strategy to send Direct MailTargeted print outreach that reaches your most engaged prospects Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll
Why Capture →
BlogInsights and best practices for enrollment marketing WebinarsLive and on-demand sessions with enrollment experts Case StudiesReal results from institutions like yours
About Us →
Book a Demo Book a Demo
Login
  • The Buzz

    Weightlist Episode 23 – From Admissions Counselor to Data Scientist with Infinite Campus’ Dan Jarratt, Part Two

    In part two, we learn about how secondary school learning management system data can be leveraged to create a drop out early warning system. Dan Jarratt walks us through the process used to find a data signal in a dataset of 8 million students using machine learning and what they learned about drop outs. He…

    April 2, 2018
    Read More →: Weightlist Episode 23 – From Admissions Counselor to Data Scientist with Infinite Campus’ Dan Jarratt, Part Two
  • The Buzz

    Weightlist Episode 22 – From Admissions Counselor to Data Scientist with Infinite Campus’ Dan Jarratt, Part One

    Dan Jarratt, Data Scientist with Infinite Campus discusses how his background in admissions lead him on a journey to push the education space. How can a commitment to data science help enrollment managers build better relationships with those they serve? How could we create a Netflix-style recommender to help prospective students discover more best-fit colleges?…

    March 13, 2018
    Read More →: Weightlist Episode 22 – From Admissions Counselor to Data Scientist with Infinite Campus’ Dan Jarratt, Part One
  • The Buzz

    Weightlist Episode 21 – Weightlist LIVE from Resolve Enrollment Technology Conference 2018

    The inaugural Resolve Enrollment Technology Conference was the setting for a live session of The Weightlist. During the episode, hosts Thom and Brad fielded questions from conference attendees, like, will AI replace EM professionals? How can technology lower higher ed costs? And what would data science and enrollment management be if they were a beer?…

    January 30, 2018
    Read More →: Weightlist Episode 21 – Weightlist LIVE from Resolve Enrollment Technology Conference 2018
  • The Buzz

    Weightlist Episode 20 – Rethinking the Application with Ken Anselment

    Take a look at an application from your institution from 10 years ago. How different is it from your current app? In many ways, the application and the processes around it have change dramatically over the past decades, but the centrality and importance of the application itself has changed very little. Why is that? Ken…

    January 11, 2018
    Read More →: Weightlist Episode 20 – Rethinking the Application with Ken Anselment
  • The Buzz

    Weightlist Episode 19 – Gone Fishin’ – Why We Need You to Take a Vacation

    More than half of American workers do not take all of their yearly allotted vacation time. The work of an enrollment manager is rewarding, but indeed exhausting and the end of the year (which is really the half-way point of the academic calendar) is a great time to reconnect with your passion for this great…

    December 20, 2017
    Read More →: Weightlist Episode 19 – Gone Fishin’ – Why We Need You to Take a Vacation
  • The Buzz

    Weightlist Episode 18 – Giving Your Enrollment a Nudge

    Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel Laureate Richard Thaler’s work on nudge theory could be the simple difference maker…

    December 6, 2017
    Read More →: Weightlist Episode 18 – Giving Your Enrollment a Nudge
  • The Buzz

    Weightlist Episode 17 – Enrollment Management at 2-Year Institutions with Julie Marlatt and Andre Richburg

    Enrollment at America’s community colleges has been in steady decline since 2011 and although there is national attention garnered from some tuition-free programs, a new way of thinking about enrollment at 2-year colleges is desperately needed. Brad and Thom welcome Julie Marlatt, Dean of Enrollment Management at Parkland College in Illinois Andre Richburg, executive director…

    October 31, 2017
    Read More →: Weightlist Episode 17 – Enrollment Management at 2-Year Institutions with Julie Marlatt and Andre Richburg
  • The Buzz

    Weightlist Episode 16 – Reshaping Educational Accountability with Aimee Rogstad Guidera

    There are data silos and then there are educational data fortresses, each separate from each other as students traverse the P-20 pipeline. But the Data Quality Campaign and it’s President & CEO Aimee Rogstad Guidera are breaking down decades of barriers and facilitating access to key decision data for educational leaders, students, and parents.

    October 5, 2017
    Read More →: Weightlist Episode 16 – Reshaping Educational Accountability with Aimee Rogstad Guidera
  • The Buzz

    Weightlist Episode 15 – Back in the Enrollment Lab with Eric Maguire

    Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President & Dean of Admission & Financial Aid at Franklin and Marshall College, back to The Weightlist to report results from enrollment…

    September 21, 2017
    Read More →: Weightlist Episode 15 – Back in the Enrollment Lab with Eric Maguire
  • The Buzz

    Weightlist Episode 14 – Is Enrollment Management Ready for AI?

    If artificial intelligence and smart automation can change the way dairy farmers approach their work, why can it not do the same for enrollment managers? How can Enrollment Managers cut through the noise and analyze AI and automation options that are available now, not in some distant future? Thom and Brad invite you in to…

    September 12, 2017
    Read More →: Weightlist Episode 14 – Is Enrollment Management Ready for AI?
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Platform
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  • Behavioral Emails
  • Progressive Forms
  • Enrollment Scout
  • 1:1 Texting
  • Capture Sync
Solutions
  • Grow top of funnel
  • Prioritize outreach
  • Lift application and deposit conversion
  • Reduce summer melt
  • Prove enrollment ROI
  • Enrollment leadership
  • Marketing and comms
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Services
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  • Paid Media
  • Email Marketing
  • Direct Mail
  • Search Consulting
Company
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  • Why Capture
  • Blog
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  • Case Studies
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