All the latest from Capture

Graduate Recruitment Strategies Built for Success

Apr 16, 2026 Graduate enrollment teams are operating in a fundamentally different environment than they were five years ago. Competition is up. Prospect attention is fragmented. And the traditional playbook, wait for an inquiry, then nurture, is leaving significant enrollment opportunity on the table.  Here’s the core challenge: most prospective graduate students have already done substantial research, compared programs, and formed strong preferences before they ever submit an inquiry form. By the time your team…

International Enrollment Strategy That Actually Works

Mar 25, 2026 Most institutions build their international enrollment strategy around the inquiry. A prospective student from India, Brazil, or South Korea fills out a form, and the recruitment engine finally starts moving.  By then, the decision is already half made.  International students spend months, sometimes well over a year, quietly researching institutions before they ever identify themselves. They’re comparing programs, reading faculty bios, checking graduate outcomes, and forming impressions of…

What Is the Dark Funnel in College Admissions?

Mar 19, 2026 There’s a version of your enrollment funnel you can see: inquiry forms submitted, emails opened, campus visit registrations, application starts. You track it, report on it, act on it, and optimize around it. This is how teams have operated…well, forever really. But what happens when you’re only making decisions and actions around what you can see when there’s a lot…

Capture Higher Ed Wins 42 Awards at the 2026 EduAd Awards

Mar 18, 2026 The results are in — and we’re thrilled to share that Capture Higher Ed had an exceptional showing at the 41st Annual Educational Advertising Awards, one of the most prestigious recognitions in higher education marketing. This year’s competition drew over 2,000 entries from more than 1,000 colleges, universities, and secondary schools across all around the globe. Judged by a national…

Key Findings from the 2026 Enrollment Engagement Report

Mar 6, 2026 Capture Higher Ed’s inaugural Enrollment Engagement Report is built on survey data from more than 2,800 high school juniors and seniors actively navigating the college search.  What the data reveals isn’t a picture of disengaged students. It’s a picture of students who engage and act differently.  The Dark Funnel Is Where Enrollment Decisions Are Made  53% of students reported applying or requesting information without any prior direct interaction with the institution….

Yield Campaign Strategies That Actually Convert

Feb 24, 2026 Yield season is the moment enrollment teams feel the weight of everything that came before it. The inquiry campaigns, the application pushes, the campus visit follow-ups—it all converges into a window where admitted students are deciding, often quietly, whether your institution made the cut.  The problem is that most yield strategies are still built around the assumption that if you…

Graduate Recruitment Strategies: Where to Find Prospects and Keep Them Engaged 

Feb 18, 2026 With undergraduate enrollment challenges pushing more institutions to lean on graduate programs for revenue, competition for graduate students has never been fiercer.  But we both know graduate students don’t take a clear path to enrollment. They operate on their own timelines, taking months or even years to move from initial interest to application.  Throughout their journey, interest ebbs and flows. Someone who was actively researching in January might…

3 High-Converting Campaigns our Clients are Running Right Now

Feb 5, 2026 Most enrollment decisions begin long before a student ever clicks “submit application”. But in that quiet stretch of research, comparison, and consideration — what we call the dark funnel — the institutions that show up first, and show up relevantly, don’t just earn attention. They earn an advantage. The three campaigns below aren’t just personalized – they’re precise. These institutions are among the many using Capture to identify high-intent prospects to activate messaging at the exact moment of engagement.  Engaging…

Cookie Cutter Doesn’t Cut It: A Year-Round Playbook for Hyper-Personalized Enrollment Marketing

Jan 27, 2026 Competing for your prospect’s attention is a digital battlefield. And your generic “Dear [FirstName]” email has already lost the war.  Recent research found that 73% of consumers expect companies to understand their unique needs and expectations. For Gen Z students—digital natives who’ve grown up with Netflix recommendations and Spotify’s “Discover Weekly”—this expectation is the baseline.  Yet 67% of prospects say personalized communication influences their decision to apply, while…

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