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The Birth of Agile Enrollment, Part 2: Not Everything Can Be Known From the Start

The Birth of Agile Enrollment, Part 2: Not Everything Can Be Known From the Start

(Be sure to read The Birth of Agile Enrollment, Part 1, which outlined the traditional summer waterfall strategy for enrollment management. The following discusses a…

Sharing Our Favorite Social Sharing Tools

Sharing Our Favorite Social Sharing Tools

Social Media is a must-have in your marketing strategy, especially in higher ed recruitment. Below are the details on our favorite social sharing tools and…

The Case for Visual Marketing, Part 2: What Video?

The Case for Visual Marketing, Part 2: What Video?

(This is the second half of a two-part blog post on the use of videos in marketing. Be sure to read the first installment, "The Case…

Call On the Students Who Aren’t Raising Their Hands

Call On the Students Who Aren’t Raising Their Hands

Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of…

The Birth of Agile Enrollment, Part 1: Summer Waterfalls

The Birth of Agile Enrollment, Part 1: Summer Waterfalls

For decades, an annual summer ritual has unfolded on a vast majority of college campuses across the United States. Enrollment management teams gather in June…

Failing Forward: A Menlo Park Approach to Enrollment

Failing Forward: A Menlo Park Approach to Enrollment

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison Over the years, there has been what Dr. Thom…

Making Silk Purses: The Unintended Consequences of Innovation

Making Silk Purses: The Unintended Consequences of Innovation

Working in the field of enrollment management, not much is ever truly routine. Sure, we kind of have a calendar and a cycle that is…

Realizing the Beauty of Online Education

Realizing the Beauty of Online Education

Gone are the days of waiting to connect to the Internet as your mom yells, “Get off the line!” Or even better, “Don’t tell anyone…

The Case for Visual Marketing, Part 1: Why Video?

The Case for Visual Marketing, Part 1: Why Video?

Banner ads are a great way to get your message out, but video is quickly on the rise, according to studies like this. You not…

Capture Welcomes Moravian College

Capture Welcomes Moravian College

Home to more than 2,000 students, Moravian College is a private, 4-year institution that was founded in 1742. Located in St. Bethlehem, Pennsylvania, Moravian prepares…