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A Marketer’s Dream, Part 1: Digital Advertising Is King

A Marketer’s Dream, Part 1: Digital Advertising Is King

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. A study by BrandScience says that we’ll be…

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement (CBE) not only monitors behavior patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is…

The Affect Heuristic — The Implications for College Admissions

The Affect Heuristic — The Implications for College Admissions

Time after time, fear has had a profound effect on the economy. In an economic downturn, for example, people tend to hold on to their…

Capture is Proud to Welcome Olivet College

Capture is Proud to Welcome Olivet College

Olivet College is Capture’s newest partner. Located in Olivet, Michigan, Olivet is home to more than 1,000 students, and boast a beautiful campus and small…

Making Students Feel at Home

Making Students Feel at Home

As any admissions team will tell you, just because a student has been accepted and is enrolled in no way means she is fully vested…

The Birth of Agile Enrollment, Part 2: Not Everything Can Be Known From the Start

The Birth of Agile Enrollment, Part 2: Not Everything Can Be Known From the Start

(Be sure to read The Birth of Agile Enrollment, Part 1, which outlined the traditional summer waterfall strategy for enrollment management. The following discusses a…

Sharing Our Favorite Social Sharing Tools

Sharing Our Favorite Social Sharing Tools

Social Media is a must-have in your marketing strategy, especially in higher ed recruitment. Below are the details on our favorite social sharing tools and…

The Case for Visual Marketing, Part 2: What Video?

The Case for Visual Marketing, Part 2: What Video?

(This is the second half of a two-part blog post on the use of videos in marketing. Be sure to read the first installment, "The Case…

Call On the Students Who Aren’t Raising Their Hands

Call On the Students Who Aren’t Raising Their Hands

Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of…

The Birth of Agile Enrollment, Part 1: Summer Waterfalls

The Birth of Agile Enrollment, Part 1: Summer Waterfalls

For decades, an annual summer ritual has unfolded on a vast majority of college campuses across the United States. Enrollment management teams gather in June…