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Progressive Identification: Know Your Stealthy Visitors

Progressive Identification: Know Your Stealthy Visitors

A unique feature of Capture Behavioral Engagement (CBE) is progressive identification. Using this feature, schools are able to identify students who come to their website…

Eight Questions To Ask Your Predictive Modeler

Eight Questions To Ask Your Predictive Modeler

A lack of competition in the market tends to favor long-standing, entrenched products and services. Just a few years ago, taxis were the only way…

It Takes a Village … or … Some Really Awesome Marketing Automation

It Takes a Village … or … Some Really Awesome Marketing Automation

To enroll the perfect class — the sun has to be shining just right, the earth spinning on its perfect axis, the winds coming out…

#Recruitment: Meet Them Where They Are

#Recruitment: Meet Them Where They Are

Current high school students/soon-to-be college freshmen are a part of the Mobile Generation. Today’s teenagers leave little of their daily lives to the imagination, now…

Opens vs. Clicks: Rating Their Importance

Opens vs. Clicks: Rating Their Importance

In the email marketing industry, there are two predominant measures of performance — open rates and click through rates. However, out of the two of…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 5

(This is Part 5 of a series looking at how enrollment predictions are putting higher education institutions at risk. Don’t miss our previous entries, the…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 4

(This is Part 4 of a series highlighting some of the ways enrollment predictions are putting higher education institutions in peril. Don’t miss our previous…

Capture Welcomes Bethel College

Capture Welcomes Bethel College

Bethel College was founded in 1887 in North Newton, KS.. BC is an independent institution of higher education, with a mission to prepare students through…

Capture Success: Creating A Sense of Urgency

Capture Success: Creating A Sense of Urgency

This past spring, Belhaven University, a private Christian liberal arts school in Jackson, Miss., with an enrollment of about 3,800 students, wanted to stoke up…

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

Making It Stick, Part 2: Tell Stories That Tap Into Emotions

In Part 1 of “Making It Stick,” we introduced Chip and Dan Heath’s 2007 book, Made to Stick, which uses several marketing success stories to…