Latest Blog Posts
In 2020 People Will Stop Talking To You – So Plant A Tree
October 21, 2016 | Higher Education Marketing Trends
According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…
In 2020 People Will Stop Talking to You … So Plant a Tree!
October 21, 2016 | Higher Education Marketing Trends
According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…
Yield Activity: Make Your Students Stay
October 20, 2016 | Higher Education Marketing Trends
One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…
Yield Campaigns: Make Your Students Stay
October 20, 2016 | Higher Education Marketing Trends
One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…
Targeting and Technology: Driving Students To Apply and Enroll
October 19, 2016 | Disrupting Enrollment
Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site…
Digital Display Targeting: Driving Students to Apply and Enroll
October 19, 2016 | Disrupting Enrollment
Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site…
Data Considerations for Predictive Admissions Products
October 18, 2016 | Predictive Modeling in Higher Education
Part 1—Time and Pools (The following is Part 1 of a two-part blog series overviewing four components of good and bad quality data for predictive…
Capture Success: Your Secret Admirers Don’t Have to be Secret
October 14, 2016 | Disrupting Enrollment
Capture Higher Ed’s Progressive Identification—a new feature of Capture Behavioral Engagement (CBE)—allows our partner colleges and universities to gather information about anonymous visitors to their…
Finding the Purple Cow
October 12, 2016 | Higher Education Marketing Trends
What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…
Being Less Wrong: The Competitive Advantage of Machine Learning
October 11, 2016 | Predictive Modeling in Higher Education
We have chosen a difficult prediction problem. We predict the future in an ever-changing market, using inconsistent institutional data that were collected for other purposes.…