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​In 2020 People Will Stop Talking To You – So Plant A Tree

​In 2020 People Will Stop Talking To You – So Plant A Tree

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

​In 2020 People Will Stop Talking to You … So Plant a Tree!

​In 2020 People Will Stop Talking to You … So Plant a Tree!

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

Yield Activity: Make Your Students Stay

Yield Activity: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

Yield Campaigns: Make Your Students Stay

Yield Campaigns: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

​Targeting and Technology: Driving Students To Apply and Enroll

​Targeting and Technology: Driving Students To Apply and Enroll

Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site…

Digital Display Targeting: Driving Students to Apply and Enroll

Digital Display Targeting: Driving Students to Apply and Enroll

Have you ever felt like an ad was following you? You go to one site and see an ad for something, then on another site…

​Data Considerations for Predictive Admissions Products

Part 1—Time and Pools (The following is Part 1 of a two-part blog series overviewing four components of good and bad quality data for predictive…

​Capture Success: Your Secret Admirers Don’t Have to be Secret

​Capture Success: Your Secret Admirers Don’t Have to be Secret

Capture Higher Ed’s Progressive Identification—a new feature of Capture Behavioral Engagement (CBE)—allows our partner colleges and universities to gather information about anonymous visitors to their…

​Finding the Purple Cow

​Finding the Purple Cow

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Being Less Wrong: The Competitive Advantage of Machine Learning

Being Less Wrong: The Competitive Advantage of Machine Learning

We have chosen a difficult prediction problem. We predict the future in an ever-changing market, using inconsistent institutional data that were collected for other purposes.…