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Breaking the Rules in Email Marketing (Part 2)

Breaking the Rules in Email Marketing (Part 2)

Part 1 of this blog began with a look at subverting conventional ideas about best practices for email marketing, and how Capture Higher Ed puts some…

Capture Welcomes Midway University as New Partner

Capture Welcomes Midway University as New Partner

Capture Higher Ed is proud to announce one of our newest partners, Midway University. Located in Midway, Ky., Midway University was founded in 1847 and…

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 1

How Enrollment Predictions Are Driving Colleges Out Of Business: Part 1

(The following is a Part 1 of a series on how the strategic enrollment management industry is putting higher education at risk. You can read…

Increasing University ROI Capture SUCCESS

Increasing University ROI Capture SUCCESS

Like any business, a school that partners with Capture Higher Ed wants to know that it’s making a smart investment. We have the data to…

How Enrollment Predictions Are Driving Colleges Out Of Business

How Enrollment Predictions Are Driving Colleges Out Of Business

(The following is an introduction to a five-part series on how the strategic enrollment management industry is putting higher education at risk.) Strategic enrollment management…

Email Enrollment Marketing (Part 1)

Email Enrollment Marketing (Part 1)

There are plenty of conventional ideas about how email enrollment marketing best works. At Capture Higher Ed, we are interested in going against the established…

Data Considerations for Predictive Admissions Products Part 2

Data Considerations for Predictive Admissions Products Part 2

Part 2—Measurement and Coding The following is Part 2 of a two-part blog series overviewing four components of good and bad quality data for predictive…

Embracing Variability: No perfect college. Only perfect colleges

Embracing Variability: No perfect college. Only perfect colleges

Malcolm Gladwell’s now famous Ted Talk about Howard Moskowitz’s research on happiness and spaghetti sauce has been viewed more than 6 million times. With it,…

Embracing Variability: No Perfect College, Only Perfect Colleges

Embracing Variability: No Perfect College, Only Perfect Colleges

Malcolm Gladwell’s now famous Ted Talk about Howard Moskowitz’s research on happiness and spaghetti sauce has been viewed more than 6 million times. With it,…

​In 2020 People Will Stop Talking To You – So Plant A Tree

​In 2020 People Will Stop Talking To You – So Plant A Tree

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…