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Communications Strategy for Higher Education

Communications Strategy for Higher Education

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…

Using Machine Learning in Higher Education

Using Machine Learning in Higher Education

How do you use Using Machine Learning in Higher Education? We have chosen a difficult prediction problem. We predict the future in an ever-changing market,…

Marketing Automation for Colleges

Marketing Automation for Colleges

Marketing Automation Techniques for Colleges Marketing Automation for Colleges on game day? The 5-1 University of Tennessee-Knoxville Volunteers have been the Harry Houdini of college…

Capture Success: Increasing Interest and Apps at Avila

Capture Success: Increasing Interest and Apps at Avila

At Capture Higher Ed, we like to end each workweek with a little good-natured bragging. It helps us embark on the weekend upbeat, exuberant and…

Beanball Admissions: How You Have Been Misled About Freshman Recruitment

Beanball Admissions: How You Have Been Misled About Freshman Recruitment

Imagine your ideal prospective freshman. Picture her standing with a group of friends or sitting alone with ear buds in, doing whatever it is that post-millennials…

20 People to Know in Education and Workforce Development

20 People to Know in Education and Workforce Development

This year, Capture's very own Thom Golden, VP of Data Science, was selected by Louisville Business First as one of the Top 20 People to Know…

Capture Announced as Kentucky’s 3rd Fastest Growing Company

Capture Announced as Kentucky’s 3rd Fastest Growing Company

Mar-Tech firm enters fifth year of bringing innovative technologies to collegiate enrollment management offices across the country.  Louisville, KY Capture Higher Ed, a Louisville-based marketing…

The Art and Science of the Data-Driven Search For Students

The Art and Science of the Data-Driven Search For Students

Movies with military themes always seem to get me.  Maybe it's just because I am a guy and all the guns and explosions hold my…