Duquesne University Case Study

75% Year-Over-Year Increase in Inquiries; 22% Enrollment Growth

The Challenges

Located in the highly competitive Pennsylvania post-secondary market and following several years of gradual enrollment decline, Duquesne University set aggressive goals to grow new undergraduate student enrollment in 2022.

The Solution

Duquesne partnered with Capture Higher Ed in the spring of 2021 to utilize Capture’s inquiry and application generation capabilities along with its yield and anti-melt support. The institution uses Capture’s full suite of offerings, including search consulting, the Behavioral Intelligence Platform, email and digital marketing, dynamic content, and direct mail. The university also incorporates the APPLY, AID, and ENROLL predictive models into its institutional undergraduate recruitment strategies.

About the Institution

Located in Pittsburgh, Duquesne University is consistently ranked among the nation’s top Catholic universities for its award-winning faculty and horizon-expanding education. Founded in 1878 by the Congregation of the Holy Spirit, Duquesne is the only “Spiritan” institution in the U.S. Duquesne students choose from 80 future-focused undergraduate majors leading to bachelor’s, master’s and doctoral degrees, and 90 graduate and professional programs, in business, education, health sciences, law, liberal arts, music, natural and environmental sciences, nursing and pharmacy. duq.edu

The Outcomes

+ 75%

Inquiries

+ 20%

Acceptances

+ 25%

Applications

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