Duquesne University Case Study
75% Year-Over-Year Increase in Inquiries; 22% Enrollment Growth
The Challenges
Located in the highly competitive Pennsylvania post-secondary market and following several years of gradual enrollment decline, Duquesne University set aggressive goals to grow new undergraduate student enrollment in 2022.
The Solution
Duquesne partnered with Capture Higher Ed in the spring of 2021 to utilize Capture’s inquiry and application generation capabilities along with its yield and anti-melt support. The institution uses Capture’s full suite of offerings, including search consulting, the Behavioral Intelligence Platform, email and digital marketing, dynamic content, and direct mail. The university also incorporates the APPLY, AID, and ENROLL predictive models into its institutional undergraduate recruitment strategies.
About The Institution
Located in Pittsburgh, Duquesne University is consistently ranked among the nation’s top Catholic universities for its award-winning faculty and horizon-expanding education. Founded in 1878 by the Congregation of the Holy Spirit, Duquesne is the only “Spiritan” institution in the U.S. Duquesne students choose from 80 future-focused undergraduate majors leading to bachelor’s, master’s and doctoral degrees, and 90 graduate and professional programs, in business, education, health sciences, law, liberal arts, music, natural and environmental sciences, nursing and pharmacy. duq.edu
The Outcomes
+ 75%Inquiries
+ 20%Acceptances
+ 25%Applications
Like to read more?
More Case Studies Below:
Achieving Record Enrollment With Innovative Solutions to Recruitment Marketing Challenges
The University of Missouri-Kansas City used Capture Higher Ed’s ENGAGE, marketing automation built for higher ed recruitment, to inform and maximize their marketing activities. Check out their results!
Public Southeast University Case Study
A public research university needed to increase its number of enrolled students, which required raising its number of applications and improving the conversion rates for those applicants. See how Capture helped!
Contact us
We Want to Hear from You
Learn how you can tailor prospective student experiences by delivering automated, personalized messaging.