Florida Polytechnic University Case Study
Increasing Application by 185%
The Challenges
A 10-year-old institution that focuses solely on STEM education, Florida Polytechnic University’s challenges include spreading brand awareness and growing enrollment by identifying as many mission-fit prospective students as possible and converting them from inquiries to applicants.
The Solution
Florida Poly partnered with Capture Higher Ed in 2019 and uses ENGAGE, Capture’s marketing automation software built from the ground up for higher ed recruitment. The school utilizes behavioral data, dynamic content, email capabilities, and other marketing solutions to identify, convert and enroll more of the right students.
About The Institution
Florida Polytechnic University is a public university in Lakeland, Fla. Founded in 2012, Florida Poly is the newest of the 12 institutions in the State University System of Florida with an enrollment of about 1,500 undergraduate and graduate students and offering more than 31 programs of study.
#1 public college in the South
The Outcomes
From 2019-2022, applications at Florida Poly have increased by an astounding 185% and admittances have increased by 78%.
+ 185%Applications
+ 78%Admittances
1355average SAT score
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75% Year-Over-Year Increase in Inquiries; 22% Enrollment Growth
A 10-year-old institution that focuses solely on STEM education, Florida Polytechnic University’s challenges include spreading brand awareness and growing enrollment by identifying as many mission-fit prospective students as possible and converting them from inquiries to applicants.
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A 10-year-old institution that focuses solely on STEM education, Florida Polytechnic University’s challenges include spreading brand awareness and growing enrollment by identifying as many mission-fit prospective students as possible and converting them from inquiries to applicants.
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