Grove City College Case Study
Increasing Applications, Deposits, and Enrollments
The Challenges
A highly selective institution, Grove City College’s challenges included identifying as many right-fit, prospective students as possible and converting more of those students from the inquiry status into applicants.
The Solution
Grove City College partnered with Capture Higher Ed in 2019 and is starting its third recruitment cycle using ENGAGE, Capture’s marketing automation platform built specifically for higher ed recruitment. The school uses ENGAGE’s behavioral data, dynamic content, email capabilities, and other marketing solutions to identify, convert and enroll more of the right students.
About The Institution
Grove City College is a private Christian liberal arts school in Grove City, Pa., with an enrollment of 2,300 students
The Outcomes
Working with Capture, Grove City saw a 27% year-over-year increase in applications, a 19% increase in deposits, and a 17% increase in enrollments for fall 2021.
+ 27%Applications
+ 19%Deposits
+ 17%Enrollments
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