Florida Polytechnic University Case Study

Increasing Application by 185%

The Challenges

A 10-year-old institution that focuses solely on STEM education, Florida Polytechnic University’s challenges include spreading brand awareness and growing enrollment by identifying as many mission-fit prospective students as possible and converting them from inquiries to applicants.

The Solution

Florida Poly partnered with Capture Higher Ed in 2019 and uses ENGAGE, Capture’s marketing automation software built from the ground up for higher ed recruitment. The school utilizes behavioral data, dynamic content, email capabilities, and other marketing solutions to identify, convert and enroll more of the right students.

The Outcomes

From 2019-2022, applications at Florida Poly have increased by an astounding 185% and admittances have increased by 78%.

+ 185%

Applications

+ 78%

Admittances

1355

Average SAT score

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