Public Research University Case Study

Increasing Apps, Admittances and Conversions

The Challenges

The university needed to increase its number of enrolled students, which required raising its number of applications and improving the conversion rates for those applicants.

The Solution

The institution partnered with Capture Higher Ed in August of 2019 and began utilizing its full complement of platform, solutions, and expert services. These include Capture’s Behavioral Intelligence Platform, combining marketing automation and predictive models, as well as a variety of Capture marketing and recruitment solutions such as search consulting, dynamic content campaigns, digital advertising, email marketing, and more.

About The Institution

This public research university in the Southeast has an enrollment of more than 10,000 students and offers degrees from eight academic schools and colleges.

The Outcomes

From 2020-2022, applications at the university increased by nearly 14% and enrollments nearly doubled from 866 to 1,648 — a remarkable 90% increase.

+ 14%Applications

+ 90%Enrollments


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