Public Research University Case Study
Increasing Apps, Admittances and Conversions
The Challenges
The university needed to increase its number of enrolled students, which required raising its number of applications and improving the conversion rates for those applicants.
The Solution
The institution partnered with Capture Higher Ed in August of 2019 and began utilizing its full complement of platform, solutions, and expert services. These include Capture’s Behavioral Intelligence Platform, combining marketing automation and predictive models, as well as a variety of Capture marketing and recruitment solutions such as search consulting, dynamic content campaigns, digital advertising, email marketing, and more.
About The Institution
This public research university in the Southeast has an enrollment of more than 10,000 students and offers degrees from eight academic schools and colleges.
The Outcomes
From 2020-2022, applications at the university increased by nearly 14% and enrollments nearly doubled from 866 to 1,648 — a remarkable 90% increase.
+ 14%Applications
+ 90%Enrollments
85xRETURN ON INVESTMENT
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75% Year-Over-Year Increase in Inquiries; 22% Enrollment Growth
A 10-year-old institution that focuses solely on STEM education, Florida Polytechnic University’s challenges include spreading brand awareness and growing enrollment by identifying as many mission-fit prospective students as possible and converting them from inquiries to applicants.
Florida Polytechnic University Case Study
A 10-year-old institution that focuses solely on STEM education, Florida Polytechnic University’s challenges include spreading brand awareness and growing enrollment by identifying as many mission-fit prospective students as possible and converting them from inquiries to applicants.
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