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14. Outrageous Marketing by Scott Dikkers (2018)

14. Outrageous Marketing by Scott Dikkers (2018)

I missed Scott Dikkers speaking at Resolve 2019, but I made up for it, I hope, by reading Outrageous Marketing, which is less a book strictly about marketing than about the history of The Onion, certainly one of the most ingenious ventures ever put together under the...
13. The Culture Code by Daniel Coyle (2018)

13. The Culture Code by Daniel Coyle (2018)

As with Capture, so with Disney, Google, and the Navy SEALS: we all create, and try to define, the culture of an organization. Since we may agree that a “culture” might show up in a task (that is, a bunch of people trying to accomplish something), then...
12. Smarter Faster Better by Charles Duhigg (2016)

12. Smarter Faster Better by Charles Duhigg (2016)

Charles Duhigg, the author of The Power of Habit, which I reviewed previously here, followed up that acclaimed book with a tome on productivity. Subtitled, The Secrets of Being Productive in Life and Business, one ought to quickly see that there is ample material here...
11. How the Mighty Fall by Jim Collins (2009)

11. How the Mighty Fall by Jim Collins (2009)

In 2004, Jim Collins was invited to lead a discussion at West Point. The attendees included representatives of the military, business, and social sectors. The question discussed was whether America was on the edge of falling from great to merely good. A chief...
10. The Power of Habit by Charles Duhigg (2016)

10. The Power of Habit by Charles Duhigg (2016)

Charles Duhigg, former writer for the New York Times, is fascinated with the science of productivity. His first major book, The Power of Habit, is a testament to the power of understanding neurology and psychology in terms of how we form habits. I originally found the...
9. Everybody Writes by Ann Handley (2014)

9. Everybody Writes by Ann Handley (2014)

Part of my job description, as a Senior Content Writer at Capture Higher Ed, is to write. That seems so ridiculously obvious that you may think it beneath notice, but the fact is that writing is not as simple as it seems. It follows that another aspect of my job...
8. Dare to Lead by Brené Brown (2018)

8. Dare to Lead by Brené Brown (2018)

I would suspect that most people know Brené Brown through her famous Ted Talk, “The Power of Vulnerability,” which, as of today, and eight years after it was originally published on YouTube, has garnered over 12 million views. Brown, a research professor...
7. Primed to Perform by Neel Doshi and Lindsay McGregor (2015)

7. Primed to Perform by Neel Doshi and Lindsay McGregor (2015)

Consider this statement: “I love the company I work for. I can get behind their mission statement, attitude, work ethic, and events. My coworkers are like family to me and the company has gone out of their way to provide for and accommodate me.” Now ask...
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