While recruitment marketing and enrollment management have seen a digital transformation in recent years, that doesn’t mean you completely throw away the effective offline marketing strategies you’ve leaned on in the past. But there are plenty of opportunities to...
As probably no one reading this needs to be reminded, the U.S. Congress-mandated streamlining of the Free Application for Federal Student Aid (FAFSA) by the Education Department has not gone smoothly. While the traditionally burdensome form now has many less questions...
In this recent blog, we examined three questions university enrollment teams should ask about their work in the transfer marketplace. Staying with that magic number, let’s now offer three essential transfer strategies for getting out in front of this sometimes elusive...
Day 2 of INNOVATE 2023, Capture Higher Ed’s virtual conference for enrollment marketing recruiters this past December, opened with a keynote by Jeremy Tiers, senior director at Tudor Collegiate Strategies and host of “Mission Admissions,” an essential higher education...
Parents play a significant role in their child’s college decision process and understanding their perspectives and preferences is crucial for higher education recruitment marketers. During INNOVATE 2023, Capture’s virtual conference for recruitment marketing leaders...
The higher ed recruitment landscape seems to change on a weekly basis. Not only has there been a profound digital transformation in recruitment marketing, higher ed professionals across the country face significant demographic shifts, massive changes in student search...
The first day of INNOVATE 2023, Capture Higher Ed’s recent virtual conference for recruitment marketing leaders and professionals, closed with an outstanding panel discussion on emerging trends in digital advertising and how they might be applied to student...
It’s a tough combination. While university undergraduate enrollment offices are relying on the transfer marketplace more than ever, higher education has seen mostly across-the-board declines in transfers since the pandemic. In front of this tricky backdrop,...
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