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How to Recruit Online Students – Progressive IDs and Partial Fills

How to Recruit Online Students – Progressive IDs and Partial Fills

Capture Higher Ed recently completed a year-long campaign to help a large metropolitan research university recruit online students using Capture Behavioral Engagement (CBE), marketing automation designed specifically for enrollment management. During the campaign,...
Enrollment in Online Courses Expected to Keep Growing

Enrollment in Online Courses Expected to Keep Growing

The future looks bright for online courses and programs at U.S. colleges and universities, according to a recent survey. A 2018 report published by Babson Survey Research Group predicts that enrollment in online programs should keep rising at non-profit institutions....
Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

Capture Behavioral Intelligence, Part 4: Engagement and Email Opens

In this blog series, we have been outlining some of the insights gleaned from four years of Capture Higher Ed tracking more than 200 million visits to our partner websites through Capture Behavioral Engagement (CBE), part of our behavioral intelligence platform...
Does the Recruitment Cycle Ever Begin or End?

Does the Recruitment Cycle Ever Begin or End?

For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing on during the late spring and summer months — a time typically considered the end of the student...
Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA” funnel). Applied to the masses, this funnel dictates that, to realize a certain...
Relationships Matter: Using Data to Increase Graduate Enrollment

Relationships Matter: Using Data to Increase Graduate Enrollment

In the recent webinar, Relationships Matter: Using Data to Increase Graduate Enrollment, Capture Higher Ed’s Amanda Scott, senior director of market management, and Jack Klett, director of graduate and online initiatives, presented ways graduate enrollment offices can...
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