Category: Undergraduate Enrollment

Capture Bowl Season: The University of Toledo

Capture Bowl Season: The University of Toledo

Who always wins a bowl game? The admissions team. The University of Toledo lost the Camellia Bowl, 31-28, to Appalachian State University, Dec. 17, after…

Analytics, Data Science, Big Data: Are We Talking About the Same Thing?

Analytics, Data Science, Big Data: Are We Talking About the Same Thing?

During a recent episode of The Weight List, Capture Higher Ed’s data science podcast, Dr. Thom Golden and Dr. Brad Weiner headed over to Bellarmine University…

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

Facebook Event Blows Up Pitt Financial Aid Pages … In A Good Way

With Capture Behavioral Engagement (CBE), our partners know how many visitors are checking out their website and who they are. They can monitor this activity…

Every Enrollment Management Team Needs a Partner

Every Enrollment Management Team Needs a Partner

December, 2006. I remember this time well. It was our annual Christmas lunch provided by my boss at the time. He was the director of…

Capture Bowl Season: Western Kentucky University

Capture Bowl Season: Western Kentucky University

Western Kentucky University did more than dominate the University of Memphis in the Boca Raton Bowl on Dec. 20. They also dominated the Internet. On…

Marketing Automation: There’s A Lot to Think About

Marketing Automation: There’s A Lot to Think About

The marketing research firm, Smart Insights, recently published their Digital Marketing Megatrends 2017 report. They surveyed their readers as to what hot digital marketing items…

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Direct Mail vs. Digital Display Targeting: Which Is Driving Students To Apply?

Although direct mail is the most tactile form of communication available, its effect can be the hardest to get your hands on. That’s because with…

Living In A Post-Theory World

Living In A Post-Theory World

In a recent episode of their podcast The Weight List, Capture Higher Ed data scientists, Dr. Thom Golden and Dr. Brad Weiner, had an informal,…

Stay Top of Mind Through Robust Retargeting

Stay Top of Mind Through Robust Retargeting

Sarah Russell, director of digital media at Keypath Education, recently posted an excellent blog on the importance of robust re-targeting campaigns to education marketers. Russell…

The Art and Science of Search

The Art and Science of Search

Have you seen the new Star Wars movie? Chances are you have. Rogue One: A Star Wars Story recently crossed the $800 million mark at…