Category: Disrupting Enrollment

Living In A Post-Theory World

Living In A Post-Theory World

In a recent episode of their podcast The Weight List, Capture Higher Ed data scientists, Dr. Thom Golden and Dr. Brad Weiner, had an informal,…

Stay Top of Mind Through Robust Retargeting

Stay Top of Mind Through Robust Retargeting

Sarah Russell, director of digital media at Keypath Education, recently posted an excellent blog on the importance of robust retargeting campaigns to education marketers. Russell…

The Art and Science of Search

The Art and Science of Search

Have you seen the new Star Wars movie? Chances are you have. Rogue One: A Star Wars Story recently crossed the $800 million mark at…

Capture Bowl Season: The University of New Mexico

Capture Bowl Season: The University of New Mexico

Battling gusty winds, the University of New Mexico held off the University of Texas - San Antonio, 23-20, in the New Mexico Bowl on Dec.…

Prospecting the right student, at the right time, based on interest

Prospecting the right student, at the right time, based on interest

Wouldn’t it be nice to be contacted at the right moment? Based on what you are interested in? Instead of being continuously called upon when…

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Thinking About Your Marketing New Year’s Resolutions? It’s Time To Start Using IP Targeting Seriously.

Online advertising is changing. In fact, it's seeing the biggest shift since the iPhone became mainstream. This change is great because it's long overdue. Currently and historically,…

Significant Changes in Student Recruitment Expected in 2017

Significant Changes in Student Recruitment Expected in 2017

University Business recently published results from a survey of senior university officials and the results are quite telling of the state of play on college…

The Locomotive vs. Horse Moment for Enrollment Management

The Locomotive vs. Horse Moment for Enrollment Management

On August 28, 1830, there was a famous race between the first American-built steam engine, nicknamed Tom Thumb, and a horse-drawn rail cart. It happened…

Five Enrollment Data Resources You Should Be Reading

Five Enrollment Data Resources You Should Be Reading

Kevin Kelly, in his fascinating book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, gave me a moniker for how I…

Capture Success: Open for Open House

Capture Success: Open for Open House

This past spring, Tusculum College in Greeneville, Tenn. was looking to accomplish what many colleges want to see: to increase campus visits. Using Capture Behavioral Engagement…