Agile Enrollment: Delivering Value As Quickly As You Can
When Dr. Thom Golden joined Capture Higher Ed, he was introduced to “agile development,” an organizational work style used by the company to develop products and manage technology projects. Developed by top software developers at the turn of the millennium, agile...
A Marketer’s Dream, Part 2: Digital Advertising and Marketing Automation For Colleges Are A Winning Combo
(Be sure to read A Marketer’s Dream, Part 1: Digital Advertising Is King.) According to Hanover Research, the top four areas that vice presidents of marketing in higher education will be focused on this year are: 1) Responsive Design and Mobile Development 2) Use of...
A Marketer’s Dream, Part 1: Digital Advertising Is King
The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. A study by BrandScience says that we’ll be spending more than $160 billion in the United States alone on digital marketing by 2020. This includes paid search, digital...
Capture Behavioral Engagement: Learn By Observing
Capture Behavioral Engagement (CBE) not only monitors behavior patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is and how likely they are to apply. How does it work? Using big data our data scientists created a...
The Birth of Agile Enrollment, Part 2: Not Everything Can Be Known From the Start
(Be sure to read The Birth of Agile Enrollment, Part 1, which outlined the traditional summer waterfall strategy for enrollment management. The following discusses a new, more agile approach.) In 2001, seventeen software developers met at the Snowbird Resort in...
Call On the Students Who Aren’t Raising Their Hands
Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of Capture’s partners, a small liberal arts college in the Midwest, wanted to find out who their secret “hot prospects”...
