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Capture Book Club: What We’re Reading, Vol. 3

Capture Book Club: What We’re Reading, Vol. 3

Welcome back to Capture Book Club, an adventure in reading that focuses on inquiry, curiosity, data and anything connecting different aspects of life that would otherwise not be obvious. Volume Three features surprising insights from the world of online dating, a look...
Agile Enrollment: Delivering Value As Quickly As You Can

Agile Enrollment: Delivering Value As Quickly As You Can

When Dr. Thom Golden joined Capture Higher Ed, he was introduced to “agile development,” an organizational work style used by the company to develop products and manage technology projects. Developed by top software developers at the turn of the millennium, agile...
A Marketer’s Dream, Part 1: Digital Advertising Is King

A Marketer’s Dream, Part 1: Digital Advertising Is King

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. A study by BrandScience says that we’ll be spending more than $160 billion in the United States alone on digital marketing by 2020. This includes paid search, digital...
Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement: Learn By Observing

Capture Behavioral Engagement (CBE) not only monitors behavior patterns on our partner’s websites, but also gives us good insight as to who the actual visitor is and how likely they are to apply. How does it work? Using big data our data scientists created a...
Call On the Students Who Aren’t Raising Their Hands

Call On the Students Who Aren’t Raising Their Hands

Are you interested in knowing who is interested in you? Which prospects keep visiting your site but haven’t yet raised their hand? Recently, one of Capture’s partners, a small liberal arts college in the Midwest, wanted to find out who their secret “hot prospects”...
The Birth of Agile Enrollment, Part 1: Summer Waterfalls

The Birth of Agile Enrollment, Part 1: Summer Waterfalls

For decades, an annual summer ritual has unfolded on a vast majority of college campuses across the United States. Enrollment management teams gather in June to develop a strategy for the recruitment cycle. Communication plans are developed, digital campaigns are...
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