Category: Graduate & Professional Studies
Introducing INNOVATE 2021’s Keynote Speakers
May 26, 2021 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
Three keynote speakers — a creative strategist, a university president and a global brand director — will headline Capture Higher Ed’s free virtual conference, INNOVATE…
Outcomes-Based Pricing: ‘We Succeed When You Succeed’
May 12, 2021 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
Declining revenue … Slashed budgets … Seismic changes in recruitment and marketing practices ... This is the higher education landscape institutions of all types and sizes…
Infographic: Ashley’s Journey from Website Visitor to College Applicant
February 17, 2021 | Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
This infographic depicts a student recruitment journey when it is facilitated by Capture's Behavioral Intelligence Platform. With industry-leading marketing automation, fully managed services and AI-powered…
4 Predictions for Graduate Enrollment Professionals in 2021
January 13, 2021 | Capture News, Graduate & Professional Studies
Recently, I was asked to provide my thoughts on 2021, and what this year would bring for graduate enrollment management (GEM) professionals. I chuckled in…
Behavioral Intelligence Revolutionizing Graduate Student Recruitment
January 8, 2021 | Graduate & Professional Studies
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with…
Reimagining Community College Recruitment
October 16, 2020 | Graduate & Professional Studies, Undergraduate Enrollment
Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most…
How to Cope with Budget Cuts and Lagging Leads
September 25, 2020 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Predictive Modeling in Higher Education
Strategies for dealing with budget cuts and lagging leads in year-over-year enrollment funnel reports will be the subjects of a pair of 45-minute Capture webinars…
Automation and Analytics: How to Achieve Enrollment with Fewer Dollars
August 13, 2020 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
Rich Majerus, Vice President of Planning and Strategy at Queens University in North Carolina, was Capture’s special guest during the recent webinar, Data Insights: How to…
Providing New Graduates a ‘Dignified Soft Landing’
July 10, 2020 | Graduate & Professional Studies
Jack Klett, Capture’s Director of Graduate and Online Initiatives, recently presented his 5 Rules of Reengagement during a webinar. Revised and updated from a published…
How Are Graduate Enrollment Teams Responding to COVID-19?
April 1, 2020 | Graduate & Professional Studies
As news about the impacts of COVID-19 change daily, how are graduate enrollment management teams responding? Here are some ways recruitment, application processes and other…