Capture Higher Ed recently hired ed tech veteran Matt Smith as its new chief operating officer. He will help oversee solution and service delivery to Capture’s clients — higher education institutions of all kinds — helping them identify,…

Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with…

The illustration, “Love Life,” by American cartoonist Adrian Tomine appeared on the cover of the Dec. 7, 2020, issue of New Yorker magazine. It depicts…

Capture Higher Ed’s new technology integration with Slate by Technolutions allows colleges and universities to receive Capture Behavioral Intelligence data and engagement scores on prospective…

During Capture Higher Ed’s recent virtual conference, INNOVATE 2021, Jacksonville University’s Katie Jackson and Vinnie Rodriguez unwittingly had some attendees humming the 2013 hit single,…

Three keynote speakers — a creative strategist, a university president and a global brand director — will headline Capture Higher Ed’s free virtual conference, INNOVATE…

Declining revenue … Slashed budgets … Seismic changes in recruitment and marketing practices ... This is the higher education landscape institutions of all types and sizes…

This infographic depicts a student recruitment journey when it is facilitated by Capture's Behavioral Intelligence Platform. With industry-leading marketing automation, fully managed services and AI-powered…

Recently, I was asked to provide my thoughts on 2021, and what this year would bring for graduate enrollment management (GEM) professionals. I chuckled in…

Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most…