Category: Graduate & Professional Studies

Higher Ed Branding: How to Become More Gen Z Friendly

Higher Ed Branding: How to Become More Gen Z Friendly

Students of Generation Z were born between 1995 and 2012 and represent about 75 million Americans. Though younger than millennials, Gen Zers are already reshaping higher education…

Capture Higher Ed Welcomes New Partner Cooper Union

Capture Higher Ed Welcomes New Partner Cooper Union

Introducing one of Capture Higher Ed’s newest partners, The Cooper Union for the Advancement of Science and Art in New York City. Located at Cooper…

Giblet Gravy, Graduate School and Aunt Mary’s Cranberry Sauce

Giblet Gravy, Graduate School and Aunt Mary’s Cranberry Sauce

Another Thanksgiving has come and gone, and with it, the sometimes-awkward conversations with family members we often have only during the holiday season. For me,…

From Retail to Farming: The Long Reach of AI

From Retail to Farming: The Long Reach of AI

“Is any industry beyond the long reach of Artificial Intelligence?” asks the experience management company Qualtrics. Of course, this question would seem to answer itself.…

Stetson University Reports Record Enrollment and Freshman Class

Stetson University Reports Record Enrollment and Freshman Class

Capture Higher Ed partner Stetson University welcomed a record enrollment including 895 new students this fall, its second-largest entering class in school history. The private,…

Capture Higher Ed Welcomes New Partner Albright College

Capture Higher Ed Welcomes New Partner Albright College

Capture Higher Ed is proud to introduce one of its newest partners, Albright College in Reading, Pa. Founded in 1856, Albright College is a private…

See the ‘Me in College’ Movie Playing in a Student’s Head

See the ‘Me in College’ Movie Playing in a Student’s Head

If you could ask only one question of a prospective student as a means of gauging their interest in your institution, what would you ask?…

Engage with Prospective Students in a Better Way

Engage with Prospective Students in a Better Way

The team at Capture Higher Ed attended 45 different colleges and universities. Forty-five places of learning and discovery that shaped who we are, and changed…

What Capture Marketing Products had the Most Influence for Fall 2018?

What Capture Marketing Products had the Most Influence for Fall 2018?

In the past, we have examined the effect of the different Capture marketing products in isolation — looking at the marginal effect of direct mail…

How to Lower the Impact of the ‘Stealth Applicant Problem’

How to Lower the Impact of the ‘Stealth Applicant Problem’

For admission offices across the country, the “stealth applicant problem” has three prongs. First, it’s difficult to communicate with a prospective student when you don’t…