Category: Graduate & Professional Studies
Gender Marketing: How Men and Women Receive Messages Differently
September 27, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, University Advancement
Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…
How Can Social Media Boost Graduate Recruitment?
September 23, 2019 | Graduate & Professional Studies
How should graduate recruitment professionals use social media and e-marketing to assist in their important work? This is the question tackled in the recent Capture…
Visual Creatures: The History and Use of Infographics
September 20, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…
Diminishing Returns: Spending More Money to Get More Students? Why?
September 19, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…
How Colleges and College Towns Are Teaming Up
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name…
The Perfect Storm: New Challenges for Robust College Enrollment
September 11, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown…
Online Programs Are Popping Up in Some Surprising Fields
September 9, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…
Craft A Marketing Campaign to Boost Your Online Enrollments
September 4, 2019 | Graduate & Professional Studies
In 2015 — not that long ago, really — the Online Learning Consortium published a report where they found that online enrollments continued to outpace overall…
Graduate Student Recruitment 101
September 2, 2019 | Graduate & Professional Studies
Graduate Student Recruitment 101 – Finding Doc McStuffins According to NCES, around 9% of Americans have a graduate degree, and that percentage continues to climb.…
Are Nontraditional Students the New Normal?
August 28, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…