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How To Increase Your CBE Adoption Score — Four Easy Wins

How To Increase Your CBE Adoption Score — Four Easy Wins

Capture Higher Ed partners who use Capture Behavioral Engagement (CBE), our special brand of marketing automation for higher education, are seeing a new number in their Daily Visitor Reports — a CBE Adoption Score. What’s this all about? After CBE tracks a partner’s...
Boosting Graduate Enrollment with Marketing Automation

Boosting Graduate Enrollment with Marketing Automation

Graduate enrollment officials at colleges and universities across the country are researching new and better ways to recruit and enroll prospective grad students. Some graduate enrollment managers are looking to new practices being implemented in undergraduate...
How To Enroll Students You Never Knew Were Interested

How To Enroll Students You Never Knew Were Interested

“We’re here to help. Are you interested in grad school? Yes or no.” Sometimes, it’s beneficial to just ask the question. That’s what one Capture Higher Ed partner did during the recent enrollment cycle to gauge interest and enroll students in its graduate studies...
Top Higher Education Marketing Conferences of 2018

Top Higher Education Marketing Conferences of 2018

We at Capture Higher Ed have attended and plan on attending some of the top higher education marketing conferences of 2018. Below you can find a few of our favorites that are coming up the rest of this year – we hope to see you there!  RTM – Higher...
Capture’s WSJ Interview: Talking Enrollment and Data

Capture’s WSJ Interview: Talking Enrollment and Data

“The website evolves and adjusts based on behavior. Somehow, almost magically, what I want to see is going to show up in front of me.” That was Capture Higher Ed’s Senior Vice President of Data Science Thom Golden explaining our technology to reporter Melissa Korn in...
Supporting Your Recruitment Strategy with Digital Tools

Supporting Your Recruitment Strategy with Digital Tools

Is it sometimes difficult to imagine how dynamic content — toasters, popovers, image swaps and web retargeting — might be used to promote your graduate recruitment strategy? Every day, Capture Higher Ed’s partners are deploying the power of marketing automation in...
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