Capture and Partners Take Home 14 Educational Advertising Awards
The best marketing comes from true collaboration. Working closely with our partner institutions, Capture is dedicated to creating seamless, brand-aligned campaigns that enhance and elevate recruitment marketing efforts. This year, that dedication was recognized in a...
Engagement Predicts Enrollment: How Website Behavior Signals Student Intent
Students are more receptive to your messaging when they are highly engaged with your website. It’s something we know. It’s something we test. That’s why Capture Higher Ed measures that engagement and affinity for our client institutions through our proprietary Capture...
Make Your Emails Worth Reading — And Worth Clicking
When a prospective student opens an email from your school, what happens next? Do they skim past it, or do they engage? While it may seem like brevity is best, emails that are too short can fail to provide enough substance to hold a student’s attention — or drive them...
From Clicks to Campus: Building a Winning Digital Advertising Strategy
With traditional marketing methods becoming less effective, colleges and universities are turning more than ever to digital advertising to drive student inquiries and applications. This requires developing, executing and measuring a complete digital marketing plan...
The Dynamic Toaster: Guiding Student Experiences on Your Website
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 8 million toasters...
3 Ways to Use Reddit in Your Social Media Strategy
Reddit has been described as the big risk, big reward platform that Generation Z often prefers. How can higher ed marketers use it in their social media strategy? Let’s take a look. We all know Gen Z highly values authenticity. Reddit, the third most-visited website...
