Lucca’s Journey: From a Google Search to Applying to Your Institution
Capture Higher Ed’s Behavioral Intelligence Platform facilitates the kind of responsive marketing that lets your admissions team meet prospective students at their moment of intent. These moments happen throughout their enrollment journey. Let’s follow along with...
Be A Student of the Problem: An Interview with Capture’s New CPO Rajeev Arora
Education’s core mission is to prepare the next generation for the challenges ahead — and those challenges look more daunting than ever as misinformation becomes its own plague and obstacles to the knowledge and critical thinking skills needed to thrive in the modern...
Guided by Engagement: Not Coming to Your Site, Not Coming to Your School
Students are more receptive to your messaging when they are highly engaged with your website. It’s something we know. It’s something we test. That’s why Capture Higher Ed measures that engagement and affinity for our client institutions through our proprietary Capture...
Owning the ‘Mobile Moment’ with Digital Marketing and Advertising
Your prospective students are experiencing a mobile mind shift. Their expectation? The ability to access any information or service about your campus on their mobile device at the precise moment they need it. That means full integration of all digital assets,...
Higher Education Marketing: What Does Success Look Like?
The world of higher education marketing and recruitment has been forced into a hyper-transformative space as we continue to adapt to the changes the pandemic brought us in 2020. Enrollment leaders are now finding more ways to make every digital and personal...
12 C’s for Enrollment Leaders: Part 2, Taking the Next Step
College and university enrollment leaders have a ton on their plates this time of year. Questions surrounding the current state of the fall 2022 enrollment funnel are compounded by the need to enroll new students for the spring semester. This can bring a certain level...
