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A Beginner’s Guide to UTM Tracking for Recruitment Marketing

A Beginner’s Guide to UTM Tracking for Recruitment Marketing

In the highly competitive world of higher education recruitment, standing out from the crowd is crucial … and data-driven marketing strategies are essential for attracting prospective students and measuring your efforts effectively. Enter UTM tracking, a powerful tool...
Capture and Partners Take Home 14 Educational Advertising Awards

Capture and Partners Take Home 14 Educational Advertising Awards

The best marketing comes from true collaboration. Working closely with our partner institutions, Capture is dedicated to creating seamless, brand-aligned campaigns that enhance and elevate recruitment marketing efforts. This year, that dedication was recognized in a...
Make Your Emails Worth Reading — And Worth Clicking

Make Your Emails Worth Reading — And Worth Clicking

When a prospective student opens an email from your school, what happens next? Do they skim past it, or do they engage? While it may seem like brevity is best, emails that are too short can fail to provide enough substance to hold a student’s attention — or drive them...
The Dynamic Toaster: Guiding Student Experiences on Your Website

The Dynamic Toaster: Guiding Student Experiences on Your Website

A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 8 million toasters...
3 Ways to Use Reddit in Your Social Media Strategy

3 Ways to Use Reddit in Your Social Media Strategy

Reddit has been described as the big risk, big reward platform that Generation Z often prefers. How can higher ed marketers use it in their social media strategy? Let’s take a look.  We all know Gen Z highly values authenticity. Reddit, the third most-visited website...
Empowering Your Students to be Social Media Ambassadors

Empowering Your Students to be Social Media Ambassadors

Does your 2025 social media plan employ the talents of student ambassadors? Well, it should! Your students probably know the interworking of your campus better than you do. And, let’s be honest, they also keep up with the trends better. Having a handful of students to...
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