Category: Higher Education Marketing Trends

Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates

Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates

During a time when enrollment offices are sending more emails than ever, Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading…

Capture Higher Ed Announces New Chief Operating Officer

Capture Higher Ed Announces New Chief Operating Officer

Capture Higher Ed recently hired ed tech veteran Matt Smith as its new chief operating officer. He will help oversee solution and service delivery to Capture’s clients — higher education institutions of all kinds — helping them identify,…

Solving Graduate Recruitment Challenges with Behavioral Intelligence

Solving Graduate Recruitment Challenges with Behavioral Intelligence

Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with…

Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’

Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’

The illustration, “Love Life,” by American cartoonist Adrian Tomine appeared on the cover of the Dec. 7, 2020, issue of New Yorker magazine. It depicts…

What to Know About Capture’s New Integration with Slate

What to Know About Capture’s New Integration with Slate

Capture Higher Ed’s new technology integration with Slate by Technolutions allows colleges and universities to receive Capture Behavioral Intelligence data and engagement scores on prospective…

3 Ways Admissions and University Marketing Can Collaborate

3 Ways Admissions and University Marketing Can Collaborate

During Capture Higher Ed’s recent virtual conference, INNOVATE 2021, Jacksonville University’s Katie Jackson and Vinnie Rodriguez unwittingly had some attendees humming the 2013 hit single,…

Blurred Lines: University Marketing and Graduate Admissions Working Together

Blurred Lines: University Marketing and Graduate Admissions Working Together

During Capture Higher Ed’s recent virtual conference, INNOVATE 2021, Jacksonville University’s Katie Jackson and Vinnie Rodriguez unwittingly had some attendees humming the 2013 hit single,…

Capture Clients Up in Deposits Compared to Last Year 

Capture Clients Up in Deposits Compared to Last Year 

After 2020, when schools were down about 10 percent in average enrollment, 2021 is shaping up to be a bounce-back year for most of Capture Higher Ed’s client schools.…

Introducing INNOVATE 2021’s Keynote Speakers

Introducing INNOVATE 2021’s Keynote Speakers

Three keynote speakers — a creative strategist, a university president and a global brand director — will headline Capture Higher Ed’s free virtual conference, INNOVATE…

Outcomes-Based Pricing: ‘We Succeed When You Succeed’

Outcomes-Based Pricing: ‘We Succeed When You Succeed’

Declining revenue … Slashed budgets … Seismic changes in recruitment and marketing practices ... This is the higher education landscape institutions of all types and sizes…