Category: Higher Education Marketing Trends

Greetings From Generation X — Take A Drive Down Amnesia Lane

Greetings From Generation X — Take A Drive Down Amnesia Lane

(The following is the opening of Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download your free copy…

Practical and Powerful Digital Strategies for Higher Ed

Practical and Powerful Digital Strategies for Higher Ed

In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…

Visual Creatures: The History and Use of Infographics

Visual Creatures: The History and Use of Infographics

Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…

Learning From a College Mission to End Poverty

Learning From a College Mission to End Poverty

“We have one goal,” says Michael Sorrell, president of Paul Quinn College in Dallas, Texas. “It is a simple goal. It defines everything about us,…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…

The Staying Power of Oxford: An Example of Adaptation

The Staying Power of Oxford: An Example of Adaptation

“What,” asks the president of the University of Notre Dame, “does the 13th century have to teach us in the 21st century?” Specifically, asks the…

All the Pretty Buttons: How Colors Affect Our Decisions

All the Pretty Buttons: How Colors Affect Our Decisions

There are a number of websites I go to buy things. Lately, eBay is a big one — I tend to go there for photography…

Capture’s Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

Capture’s Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

Welcome to Part 1 of a blog series delving into Capture Higher Ed’s Behavioral Intelligence Platform (BIP), which was successfully launched last month during the…

Do Prospective Students Respond Better to Longer Emails?

Do Prospective Students Respond Better to Longer Emails?

Does the word count in emails impact the open-to-click rate? It’s a common question for those trying to engage prospective students via email marketing. And…

Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones…