Category: Higher Education Marketing Trends

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…

Don’t Open This Email: How to Talk to a Brain

Don’t Open This Email: How to Talk to a Brain

In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your…

Timely, Relevant and Valuable: What To Know About Texting Students

Timely, Relevant and Valuable: What To Know About Texting Students

The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

Greetings From Generation X — Take A Drive Down Amnesia Lane

Greetings From Generation X — Take A Drive Down Amnesia Lane

(The following is the opening of Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download your free copy…

Practical and Powerful Digital Strategies for Higher Ed

Practical and Powerful Digital Strategies for Higher Ed

In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…

Visual Creatures: The History and Use of Infographics

Visual Creatures: The History and Use of Infographics

Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…

Learning From a College Mission to End Poverty

Learning From a College Mission to End Poverty

“We have one goal,” says Michael Sorrell, president of Paul Quinn College in Dallas, Texas. “It is a simple goal. It defines everything about us,…

Capture’s Behavioral Intelligence Platform: What Does It Run On?

Capture’s Behavioral Intelligence Platform: What Does It Run On?

(In Part 2 of our blog series explaining Capture Higher Ed’s Behavioral Intelligence Platform (BIP) we answer the question: What is Behavioral Intelligence?) Researching options…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…