Category: Higher Education Marketing Trends

Setting the Table: How to Develop Your International Strategy

Setting the Table: How to Develop Your International Strategy

International recruitment strategies take time and study. Throwing darts at a globe isn’t how you should prioritize. In this installment of Setting the Table, Capture…

Setting the Table: How to Expand Your Brand Footprint

Setting the Table: How to Expand Your Brand Footprint

Capture Director of Undergraduate Initiatives Jamie Gleason lives in Philadelphia. Before coming to Capture, he worked at universities in the region. If you’ve been part…

Setting the Table: How to Narrow Your Print Budget

Setting the Table: How to Narrow Your Print Budget

Budget planning at a university is often complex. When you’re on the enrollment side, making the most out of resources has never been more critical.…

Setting the Table: Tips for Better Enrollment Planning

Setting the Table: Tips for Better Enrollment Planning

Travel planning … Territory management … Deep dive analysis … Setting up an international strategy … These are some of the goals you hope to…

Capture Classics: The Happiness Advantage

Capture Classics: The Happiness Advantage

"Capture Classics" are periodic book reviews by Capture Senior Content Writer Sean Hill. In the series, he writes about books that have resonated at Capture…

How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’

How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’

In a recent interview about marketing and recruitment planning, Jamie Gleason, a Capture Higher Ed enrollment expert and one of the hosts of Capture’s new…

Why Higher Ed Needs a 60-Year Curriculum

Why Higher Ed Needs a 60-Year Curriculum

The traditional higher education model is unsustainable because people are no longer living lives that include three distinct stages: education, work and retirement. This means…

Capture Kicks Off Innovate 2020 Next Week in Louisville!

Capture Kicks Off Innovate 2020 Next Week in Louisville!

Capture is hitting the campaign trail and we have set an agenda of innovation! Our Innovate 2020 whistle-stop tour starts at the Omni Hotel, Louisville,…

Start the New Decade with ‘The Call to Adventure’

Start the New Decade with ‘The Call to Adventure’

Early last year, as Capture Senior Content Writer Sean Hill was researching instructional videos online, he stumbled upon billionaire Ray Dalio, the incredibly successful hedge…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…