Category: Higher Education Marketing Trends

Email Enrollment Marketing (Part 1)

Email Enrollment Marketing (Part 1)

There are plenty of conventional ideas about how email enrollment marketing best works. At Capture Higher Ed, we are interested in going against the established…

​In 2020 People Will Stop Talking To You – So Plant A Tree

​In 2020 People Will Stop Talking To You – So Plant A Tree

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

​In 2020 People Will Stop Talking to You … So Plant a Tree!

​In 2020 People Will Stop Talking to You … So Plant a Tree!

According to Gartner Research, 85 percent of customers are going to want to do product research and manage those relationships without talking to a human.…

Yield Activity: Make Your Students Stay

Yield Activity: Make Your Students Stay

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

How to Retain Students until Graduation

How to Retain Students until Graduation

One of the most critical questions facing colleges and universities today is not just how to recruit students for their freshman class, but how to…

Communications Strategy for Higher Education

Communications Strategy for Higher Education

What is it that sets one college apart from another? Students want to know. It seems like every college has some iteration of the same…