Category: Higher Education Marketing Trends

Learning From a College Mission to End Poverty

Learning From a College Mission to End Poverty

“We have one goal,” says Michael Sorrell, president of Paul Quinn College in Dallas, Texas. “It is a simple goal. It defines everything about us,…

Capture’s Behavioral Intelligence Platform: What Does It Run On?

Capture’s Behavioral Intelligence Platform: What Does It Run On?

(In Part 2 of our blog series explaining Capture Higher Ed’s Behavioral Intelligence Platform (BIP) we answer the question: What is Behavioral Intelligence?) Researching options…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…

The Staying Power of Oxford: An Example of Adaptation

The Staying Power of Oxford: An Example of Adaptation

“What,” asks the president of the University of Notre Dame, “does the 13th century have to teach us in the 21st century?” Specifically, asks the…

All the Pretty Buttons: How Colors Affect Our Decisions

All the Pretty Buttons: How Colors Affect Our Decisions

There are a number of websites I go to buy things. Lately, eBay is a big one — I tend to go there for photography…

Capture’s Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

Capture’s Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

Welcome to Part 1 of a blog series delving into Capture Higher Ed’s Behavioral Intelligence Platform (BIP), which was successfully launched last month during the…

Do Prospective Students Respond Better to Longer Emails?

Do Prospective Students Respond Better to Longer Emails?

Does the word count in emails impact the open-to-click rate? It’s a common question for those trying to engage prospective students via email marketing. And…

Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different…