Category: Higher Education Marketing Trends
Online Programs Are Popping Up in Some Surprising Fields
September 9, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…
Six Quick Tips To Better Engage Students
September 3, 2019 | Higher Education Marketing Trends
At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are…
Exciting, Enticing But Not Weird: A Brief History of College Viewbooks
August 30, 2019 | Higher Education Marketing Trends
If there’s one thing I’ve seen a lot of, it’s college viewbooks — the colorful catalogs that drop into the mailboxes of high school kids…
What’s So Great About Online Students?
August 27, 2019 | Higher Education Marketing Trends
Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet ... with that irritating, chirping, shrieking…
Networking: The Value of a College Degree Can Come in Social Capital
August 22, 2019 | Higher Education Marketing Trends
When people argue the value of a college degree, it’s not uncommon to cite economic reasons. “From an economic point of view,” said The New…
Know Your Prospects: Lessons from MTV and Teen Vogue
August 15, 2019 | Higher Education Marketing Trends
(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…
How to Save Thousands on Your Direct Mail Spend
August 13, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…
Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion
August 12, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…
How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’
August 5, 2019 | Higher Education Marketing Trends
In a recent interview about marketing and recruitment planning, Jamie Gleason, a Capture Higher Ed enrollment expert and one of the hosts of Capture’s new…
Five Questions To Ask Before Centralizing Your Online Education
July 25, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…