Category: Higher Education Marketing Trends

Online Programs Are Popping Up in Some Surprising Fields

Online Programs Are Popping Up in Some Surprising Fields

In recent years, one of the most interesting online education trends has been the emergence of degree programs in specialized, often surprising, disciplines. While areas…

Six Quick Tips To Better Engage Students

Six Quick Tips To Better Engage Students

At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are…

Exciting, Enticing But Not Weird: A Brief History of College Viewbooks

Exciting, Enticing But Not Weird: A Brief History of College Viewbooks

If there’s one thing I’ve seen a lot of, it’s college viewbooks — the colorful catalogs that drop into the mailboxes of high school kids…

What’s So Great About Online Students?

What’s So Great About Online Students?

Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet ... with that irritating, chirping, shrieking…

Networking: The Value of a College Degree Can Come in Social Capital

Networking: The Value of a College Degree Can Come in Social Capital

When people argue the value of a college degree, it’s not uncommon to cite economic reasons. “From an economic point of view,” said The New…

Know Your Prospects: Lessons from MTV and Teen Vogue

Know Your Prospects: Lessons from MTV and Teen Vogue

(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion

(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…

How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’

How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’

In a recent interview about marketing and recruitment planning, Jamie Gleason, a Capture Higher Ed enrollment expert and one of the hosts of Capture’s new…

Five Questions To Ask Before Centralizing Your Online Education

Five Questions To Ask Before Centralizing Your Online Education

In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…