Category: Higher Education Marketing Trends
Capture Kicks Off Innovate 2020 Next Week in Louisville!
January 7, 2020 | Capture News, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
Capture is hitting the campaign trail and we have set an agenda of innovation! Our Innovate 2020 whistle-stop tour starts at the Omni Hotel, Louisville,…
Start the New Decade with ‘The Call to Adventure’
December 17, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
Early last year, as Capture Senior Content Writer Sean Hill was researching instructional videos online, he stumbled upon billionaire Ray Dalio, the incredibly successful hedge…
Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion
December 4, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…
Don’t Open This Email: How to Talk to a Brain
November 27, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your…
Timely, Relevant and Valuable: What To Know About Texting Students
November 22, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…
Social Media and Branding: How One School Made Sports a ‘Content Hub’
November 21, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…
Greetings From Generation X — Take A Drive Down Amnesia Lane
November 15, 2019 | Higher Education Marketing Trends
(The following is the opening of Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download your free copy…
Practical and Powerful Digital Strategies for Higher Ed
November 8, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment, University Advancement
In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…
Visual Creatures: The History and Use of Infographics
November 7, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…
Learning From a College Mission to End Poverty
November 5, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
“We have one goal,” says Michael Sorrell, president of Paul Quinn College in Dallas, Texas. “It is a simple goal. It defines everything about us,…