Category: Higher Education Marketing Trends

The Staying Power of Oxford: An Example of Adaptation

The Staying Power of Oxford: An Example of Adaptation

“What,” asks the president of the University of Notre Dame, “does the 13th century have to teach us in the 21st century?” Specifically, asks the…

All the Pretty Buttons: How Colors Affect Our Decisions

All the Pretty Buttons: How Colors Affect Our Decisions

There are a number of websites I go to buy things. Lately, eBay is a big one — I tend to go there for photography…

Capture’s Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

Capture’s Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

Welcome to Part 1 of a blog series delving into Capture Higher Ed’s Behavioral Intelligence Platform (BIP), which was successfully launched last month during the…

Do Prospective Students Respond Better to Longer Emails?

Do Prospective Students Respond Better to Longer Emails?

Does the word count in emails impact the open-to-click rate? It’s a common question for those trying to engage prospective students via email marketing. And…

Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different…

More Knowledge or a Better Job? The Debate Over an Efficient Education

More Knowledge or a Better Job? The Debate Over an Efficient Education

An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both?…

Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey

Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey

On the first day of autumn, I was looking over a summary of Inside Higher Ed’s 2019 Survey of College and Admissions Officers. Written by…

The Melting Pot and Cost Benefit of Community College

The Melting Pot and Cost Benefit of Community College

My father was a first-generation college student. It helped that he had the GI Bill, having served four years in the Air Force. By 1969…