Category: Higher Education Marketing Trends
Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion
December 4, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…
Don’t Open This Email: How to Talk to a Brain
November 27, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your…
Timely, Relevant and Valuable: What To Know About Texting Students
November 22, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…
Social Media and Branding: How One School Made Sports a ‘Content Hub’
November 21, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…
Greetings From Generation X — Take A Drive Down Amnesia Lane
November 15, 2019 | Higher Education Marketing Trends
(The following is the opening of Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download your free copy…
Practical and Powerful Digital Strategies for Higher Ed
November 8, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment, University Advancement
In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…
Visual Creatures: The History and Use of Infographics
November 7, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Are you a right-brain person or a left-brain person? You’ve probably heard the descriptions of both — the right hemisphere of the brain is associated…
Learning From a College Mission to End Poverty
November 5, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
“We have one goal,” says Michael Sorrell, president of Paul Quinn College in Dallas, Texas. “It is a simple goal. It defines everything about us,…
Capture’s Behavioral Intelligence Platform: What Does It Run On?
October 31, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
(In Part 2 of our blog series explaining Capture Higher Ed’s Behavioral Intelligence Platform (BIP) we answer the question: What is Behavioral Intelligence?) Researching options…
Where to Start with Online Video Marketing
October 25, 2019 | Higher Education Marketing Trends
Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…