Category: Higher Education Marketing Trends
Setting the Table: Tips for Better Enrollment Planning
March 3, 2020 | Higher Education Marketing Trends
Travel planning … Territory management … Deep dive analysis … Setting up an international strategy … These are some of the goals you hope to…
Capture Classics: The Happiness Advantage
March 3, 2020 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, University Advancement
"Capture Classics" are periodic book reviews by Capture Senior Content Writer Sean Hill. In the series, he writes about books that have resonated at Capture…
How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’
February 28, 2020 | Higher Education Marketing Trends
In a recent interview about marketing and recruitment planning, Jamie Gleason, a Capture Higher Ed enrollment expert and one of the hosts of Capture’s new…
Why Higher Ed Needs a 60-Year Curriculum
February 27, 2020 | Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
The traditional higher education model is unsustainable because people are no longer living lives that include three distinct stages: education, work and retirement. This means…
Capture Kicks Off Innovate 2020 Next Week in Louisville!
January 7, 2020 | Capture News, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
Capture is hitting the campaign trail and we have set an agenda of innovation! Our Innovate 2020 whistle-stop tour starts at the Omni Hotel, Louisville,…
Start the New Decade with ‘The Call to Adventure’
December 17, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
Early last year, as Capture Senior Content Writer Sean Hill was researching instructional videos online, he stumbled upon billionaire Ray Dalio, the incredibly successful hedge…
Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion
December 4, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…
Don’t Open This Email: How to Talk to a Brain
November 27, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your…
Timely, Relevant and Valuable: What To Know About Texting Students
November 22, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
The quote has been attributed to everyone from Voltaire to Spider-Man’s Uncle Ben: “With great power comes great responsibility.” That sentiment certainly applies to using…
Social Media and Branding: How One School Made Sports a ‘Content Hub’
November 21, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…