Help Students Cut Through the College Recruitment Noise
My high school class recently came together for its 30th reunion and, once again, I joined old friends and former classmates in Erie, Pa., to celebrate accomplishments and remember those we have lost. During this time of year, I often remember back to when we were...
Maximizing Virtual Events: A New Joint Offering from Capture and PlatformQ Education
Colleges and universities were turning more and more to virtual events and online interactions even before 2020. But the mass disruptions caused by the pandemic necessitated the widespread use of these events during the recruitment cycle while also revealing their...
Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates
During a time when enrollment offices are sending more emails than ever, Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading rates. Capture’s Behavioral Email Series boast a nearly perfect 99.7% deliverability rate and an...
Capture Higher Ed Announces New Chief Operating Officer
Capture Higher Ed recently hired ed tech veteran Matt Smith as its new chief operating officer. He will help oversee solution and service delivery to Capture’s clients — higher education institutions of all kinds — helping them identify, convert and enroll their...
Solving Graduate Recruitment Challenges with Behavioral Intelligence
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process as an undergrad. With...
Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’
The illustration, “Love Life,” by American cartoonist Adrian Tomine appeared on the cover of the Dec. 7, 2020, issue of New Yorker magazine. It depicts a young woman sitting in front of her computer. She’s presumably on a date. She wears a white blouse, lipstick, hoop...
