Category: Higher Education Marketing Trends
Six Quick Tips To Better Engage Students
September 3, 2019 | Higher Education Marketing Trends
At Capture, we look at a lot of emails, and not just our own emails. We look closely at emails that other universities (ones who are…
Exciting, Enticing But Not Weird: A Brief History of College Viewbooks
August 30, 2019 | Higher Education Marketing Trends
If there’s one thing I’ve seen a lot of, it’s college viewbooks — the colorful catalogs that drop into the mailboxes of high school kids…
What’s So Great About Online Students?
August 27, 2019 | Higher Education Marketing Trends
Can you imagine online students in the 1990s? Back when you had to wait to connect to the Internet ... with that irritating, chirping, shrieking…
Networking: The Value of a College Degree Can Come in Social Capital
August 22, 2019 | Higher Education Marketing Trends
When people argue the value of a college degree, it’s not uncommon to cite economic reasons. “From an economic point of view,” said The New…
Know Your Prospects: Lessons from MTV and Teen Vogue
August 15, 2019 | Higher Education Marketing Trends
(The following is an excerpt from Screen Time: Understanding Generation Z, the just-published e-book written by Capture Higher Ed Senior Content Writer Sean Hill. Download…
How to Save Thousands on Your Direct Mail Spend
August 13, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…
Internet Tracking: The Modern Marketing Practice that Stirs the Most Suspicion
August 12, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
(Here is the opening to Internet Tracking: It’s Not Creepy … It’s 2018, the downloadable feature story by Capture Higher Ed’s Sean Hill that examines…
How Does Your Marketing Rate on a Student’s ‘Authenticity Meter?’
August 5, 2019 | Higher Education Marketing Trends
In a recent interview about marketing and recruitment planning, Jamie Gleason, a Capture Higher Ed enrollment expert and one of the hosts of Capture’s new…
Five Questions To Ask Before Centralizing Your Online Education
July 25, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
In an article for Inside Higher Ed, Dr. Joshua Kim opened with a paradox that emerged from a recent survey on distance learning — “online…
Winning Facebook: One College’s Informative and Completely Clever Video
July 16, 2019 | Higher Education Marketing Trends
I live in Kentucky, home of horses, basketball, bluegrass and bourbon. It’s also home to several of Capture Higher Ed's partner institutions, including University of…