Category: Higher Education Marketing Trends
New Year, New Hope: Solving the Equation of Higher Education
January 7, 2021 | Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
As last year mercifully came to a close, I heard several people refer to the year 2020 as a “dumpster fire.” And, well, I guess…
What’s Your Enrollment Management Mindset?
In the higher ed enrollment management space, there are two prevailing mindsets that have overtaken the first-year enrollment practice. Mindset One: When it comes to enrolling the right number…
How to Cope with Budget Cuts and Lagging Leads
September 25, 2020 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Predictive Modeling in Higher Education
Strategies for dealing with budget cuts and lagging leads in year-over-year enrollment funnel reports will be the subjects of a pair of 45-minute Capture webinars…
Automation and Analytics: How to Achieve Enrollment with Fewer Dollars
August 13, 2020 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
Rich Majerus, Vice President of Planning and Strategy at Queens University in North Carolina, was Capture’s special guest during the recent webinar, Data Insights: How to…
Refresh Your Message: Email Activity Increasing During COVID-19
In the newly published Capture white paper, Three Things Every University Should Be Doing This Summer, Capture Director of Undergraduate and Secondary Education Initiatives Jamie Gleason…
Student Search: Dealing with the Dwindling Name Dilemma
July 15, 2020 | Capture News, Higher Education Marketing Trends
For the past year or two, my colleagues at Capture, especially my good friend Jack Klett who lives in the Graduate Enrollment space, kept saying…
3 Tips for Your Newly Remote Enrollment Office
April 1, 2020 | Higher Education Marketing Trends, Undergraduate Enrollment
Capture employees have been working remotely and across time zones for most of the company’s existence. It’s not always easy or seamless, but along the way,…
Setting the Table: How to Develop Your International Strategy
March 6, 2020 | Capture News, Higher Education Marketing Trends
International recruitment strategies take time and study. Throwing darts at a globe isn’t how you should prioritize. In this installment of Setting the Table, Capture…
Setting the Table: How to Expand Your Brand Footprint
March 5, 2020 | Capture News, Higher Education Marketing Trends
Capture Director of Undergraduate Initiatives Jamie Gleason lives in Philadelphia. Before coming to Capture, he worked at universities in the region. If you’ve been part…
Setting the Table: How to Narrow Your Print Budget
March 4, 2020 | Capture News, Higher Education Marketing Trends
Budget planning at a university is often complex. When you’re on the enrollment side, making the most out of resources has never been more critical.…