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Students Now Set the Terms in Higher Ed Recruitment

Remember Susan Boyle? When she walked out on the stage of Britain’s Got Talent in April of 2009, the audience assumed she was doomed. Maybe it was her appearance, her demeanor, her awkward sense of humor. When she said she would perform “I Dreamed a Dream” from Les...

How to Reach People: The Reticular Activating System

Recently, I watched a webinar for writers looking to get published. In the world of fiction, especially, that means securing a literary agent. A writer can’t simply write a book and send it to a big publishing house like Knopf and expect a response — those editors...

The Devil Is in the Details — and the Data

When it comes to online marketing, A/B testing has proven to be one of the most useful tools to test the waters with potential customers. While it can be crude to label prospective students as customers, they are indeed a highly sought after audience — one that...
Grabbing the Attention of Skimmers: The Importance of Captions

Grabbing the Attention of Skimmers: The Importance of Captions

We live in the age of skimming. Many people, young people in particular, simply ‘skim’ a web page when they land on it, looking quickly for relevance to their lives and interests. The implications for this in terms of enrollment management marketing are enormous. How...
Snapchat: New Age Marketing for College Admissions

Snapchat: New Age Marketing for College Admissions

As marketers we are being told time and time again how the next generation needs to be marketed to in a different way. Gen Z is an interesting group. They are the tech natives; they value sincerity in brands and advertising. Gen Z LOVES Snapchat! Snapchat is an...
Why Capture Loves Our Partner, The University of New Mexico

Why Capture Loves Our Partner, The University of New Mexico

The University of New Mexico joined the Capture family in July of 2016. We welcomed the Lobos with open arms as our first partner in New Mexico. Right in the heart of Albuquerque, UNM was founded in 1889 and is the flagship institution of the state. Home to more than...
No. 1 Value in Choosing a College

No. 1 Value in Choosing a College

In the same way that people choose the cars or houses they buy, there is something highly individualistic about the college they choose. When people say, “This is it. This is what I want.” What exactly is that elusive “it”? The No. 1 Value in Choosing a College, is...
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