From Clicks to Campus: Building a Winning Digital Advertising Strategy
With traditional marketing methods becoming less effective, colleges and universities are turning more than ever to digital advertising to drive student inquiries and applications. This requires developing, executing and measuring a complete digital marketing plan...
The Dynamic Toaster: Guiding Student Experiences on Your Website
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 8 million toasters...
3 Ways to Use Reddit in Your Social Media Strategy
Reddit has been described as the big risk, big reward platform that Generation Z often prefers. How can higher ed marketers use it in their social media strategy? Let’s take a look. We all know Gen Z highly values authenticity. Reddit, the third most-visited website...
Empowering Your Students to be Social Media Ambassadors
Does your 2025 social media plan employ the talents of student ambassadors? Well, it should! Your students probably know the interworking of your campus better than you do. And, let’s be honest, they also keep up with the trends better. Having a handful of students to...
When a College Visit Goes Off Script: The Cost of Misalignment in Program Messaging
I recently took my daughter on a college visit — an exciting step in her journey toward higher education. Like any engaged parent, I helped her research. We picked a school that offered her desired program of study, and everything on the website looked promising. She...
7 Strategies to Supercharge Your Graduate Enrollment Search
With more institutions leaning on graduate enrollment to offset declines in undergraduate admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following are...
