Capture Is Headed to NAGAP 2025 — Let’s Connect in San Francisco!
The 2025 NAGAP Graduate Enrollment Management Summit is next week, and Capture Higher Ed is excited to be among the expected 800 GEM professionals at the San Francisco Marriott Marquis! You can find us at Booth #208. Representing Capture at this year’s Summit will be...
The Transfer Tide is Turning … Is Your Strategy?
In the past, transfer students were often the most overlooked opportunity in higher education. But that appears to be changing. According to the National Student Clearinghouse Research Center, transfer enrollment grew by 4.4% in fall 2024 compared to the previous...
5 Must-Dos for Measuring Your Recruitment Marketing Year-Round
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It’s something you should do throughout the recruitment cycle. Knowing which strategies are moving the needle, which ones need fine-tuning, and which should...
A Beginner’s Guide to UTM Tracking for Recruitment Marketing
In the highly competitive world of higher education recruitment, standing out from the crowd is crucial … and data-driven marketing strategies are essential for attracting prospective students and measuring your efforts effectively. Enter UTM tracking, a powerful tool...
Capture and Partners Take Home 14 Educational Advertising Awards
The best marketing comes from true collaboration. Working closely with our partner institutions, Capture is dedicated to creating seamless, brand-aligned campaigns that enhance and elevate recruitment marketing efforts. This year, that dedication was recognized in a...
The $38 Applicant: How Smart Direct Mail Boosts Applications and Visits
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it? A study of 12 Capture Higher Ed clients tried to figure out the most cost-effective way to use direct mail. The answer: sending a...
