Recruitment Marketing: Enhancing Your Offline Strategies
While recruitment marketing and enrollment management have seen a digital transformation in recent years, that doesn’t mean you completely throw away the effective offline marketing strategies you’ve leaned on in the past. But there are plenty of opportunities to...
S&P Global Ratings: Condensed FAFSA Timeline Not Affecting Colleges Equally
As probably no one reading this needs to be reminded, the U.S. Congress-mandated streamlining of the Free Application for Federal Student Aid (FAFSA) by the Education Department has not gone smoothly. While the traditionally burdensome form now has many less questions...
3 Essential Transfer Strategies for Enrollment Offices
In this recent blog, we examined three questions university enrollment teams should ask about their work in the transfer marketplace. Staying with that magic number, let’s now offer three essential transfer strategies for getting out in front of this sometimes elusive...
INNOVATE Keynote: Want to Become a Better Recruiter? Change Your Mindset
Day 2 of INNOVATE 2023, Capture Higher Ed’s virtual conference for enrollment marketing recruiters this past December, opened with a keynote by Jeremy Tiers, senior director at Tudor Collegiate Strategies and host of “Mission Admissions,” an essential higher education...
Recruiting Graduate Students Based on Interactions and Engagement
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process as an undergrad. With...
Parent Insights: College Communications and Decision Dynamics
Parents play a significant role in their child’s college decision process and understanding their perspectives and preferences is crucial for higher education recruitment marketers. During INNOVATE 2023, Capture’s virtual conference for recruitment marketing leaders...
