4 Must-Haves for Your Student Search Strategy
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, earlier this year colleges and universities...
NACAC Recap: A Veteran and a Rookie Return from Baltimore
While surprising Tropical Storm Ophelia expedited an end to NACAC 2023 for several participants — many made mad dashes to the airport for early flights home while others cautiously drove home in the wind and rain — the conference was a terrific success with more than...
Recruiting the Parents: Products and Strategies for Family Outreach
Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Delivering the Industry’s Best Student Inquiries
Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Optimizing Your Student Search Strategy at the Neighborhood Level
When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. Just earlier...
The Changing FAFSA: How to Help Your Prospective Students Keep Up
For years, October was the key month on the higher ed enrollment calendar when it came to student financial aid. That’s when the Free Application for Federal Student Aid (FAFSA) opened, and students and their families typically had two months to meet most college...
