Category: Capture News
Introducing INNOVATE 2021’s Keynote Speakers
May 26, 2021 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
Three keynote speakers — a creative strategist, a university president and a global brand director — will headline Capture Higher Ed’s free virtual conference, INNOVATE…
Outcomes-Based Pricing: ‘We Succeed When You Succeed’
May 12, 2021 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
Declining revenue … Slashed budgets … Seismic changes in recruitment and marketing practices ... This is the higher education landscape institutions of all types and sizes…
8 Winning Yield Strategies Using Behavioral Intelligence
April 7, 2021 | Capture News, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
Once again, it’s “yield season” at colleges and universities across the country as admission offices try to land their classes. Often complicated by staff turnover…
Bounce Back? Capture Clients Up in Deposits Compared to Last Year
April 6, 2021 | Capture News, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
After 2020, when schools were down about 10 percent in average enrollment, 2021 is shaping up to be a bounce-back year for most of Capture Higher Ed’s client schools. With less…
Surprising Trend: Admitted Students Coming from Farther Away
March 9, 2021 | Capture News, Higher Education Marketing Trends, Predictive Modeling in Higher Education
During the current 2020-21 recruitment cycle, students have been unable to travel like in years past for campus visits due to limitations necessitated by the…
New Ways for Community Colleges to Achieve Enrollment Goals
Since the start of the pandemic, community college enrollment is experiencing a significant decline across the nation. The National Student Clearinghouse Research Center data shows an 18.9% decrease…
Capture Inquiry: Delivering the Industry’s Best Student Inquiries
February 8, 2021 | Capture News, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
Inquiry generation is a priority for colleges and universities across the country. There’s a need for more suspects converting into qualified inquiries. By using behavioral…
4 Predictions for Graduate Enrollment Professionals in 2021
January 13, 2021 | Capture News, Graduate & Professional Studies
Recently, I was asked to provide my thoughts on 2021, and what this year would bring for graduate enrollment management (GEM) professionals. I chuckled in…
Email Series Shows Industry-Leading 27% Identification Rate
Universities across the country are revisiting their email strategies. With relevance never more critical and resources more and more limited, the challenge is automating email…
What’s Your Enrollment Management Mindset?
In the higher ed enrollment management space, there are two prevailing mindsets that have overtaken the first-year enrollment practice. Mindset One: When it comes to enrolling the right number…