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The Changing FAFSA: How to Help Your Prospective Students Keep Up

The Changing FAFSA: How to Help Your Prospective Students Keep Up

For years, October was the key month on the higher ed enrollment calendar when it came to student financial aid. That’s when the Free Application for Federal Student Aid (FAFSA) opened, and students and their families typically had two months to meet most college...
8 Strategies to Increase Admissions Yield at Your University

8 Strategies to Increase Admissions Yield at Your University

Once again, it is admissions “yield season” at colleges and universities across the country as enrollment offices try to land their classes. This is easily one of the busiest times of the higher ed recruitment cycle … one often complicated by staff...
Recruiting the Parents: Products and Strategies for Family Outreach

Recruiting the Parents: Products and Strategies for Family Outreach

Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Case Study: University Sees 75% Year-Over-Year Increase in Inquiries

Case Study: University Sees 75% Year-Over-Year Increase in Inquiries

Located in a highly competitive post-secondary market and following several years of gradual enrollment decline, Duquesne University in Pittsburgh set aggressive goals to grow new undergraduate student enrollment in 2022. The university partnered with Capture Higher...
Delivering the Industry’s Best Student Inquiries

Delivering the Industry’s Best Student Inquiries

Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
‘I’m on to you’ — Marketing to Generation X Parents

‘I’m on to you’ — Marketing to Generation X Parents

In her role as director of enrollment communications at Transylvania University in Lexington, Ky., Laura Rudolph wears many hats. One of them is that of writer. She crafts much of the messaging that goes out to prospective students and their parents. During her...
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