How Families Are Paying for College — and FAFSA Insights from INNOVATE 2024
This past October, INNOVATE 2024, Capture Higher Ed’s virtual conference for recruitment marketing and enrollment management professionals, brought together thought leaders to tackle today’s most pressing higher ed topics. One standout session was, “How Families Are...
Where Are You on the Adoption Curve? Lessons from Gil Rogers at INNOVATE 2024
Every innovation, from mobile web to social media and digital advertising, goes through the Technology Adoption Lifecycle. Recruitment marketing leaders are no strangers to this concept, as it shapes the tools and strategies we use to connect with prospective...
Exploring the Evolution of Marketing in Higher Education
Higher education marketing is in the midst of a transformation, and those at the forefront are redefining the way institutions attract, engage and enroll students. This evolution was the central theme of Capture Higher Ed’s INNOVATE 2024 panel discussion, “A Seat at...
From Silos to Synergy: A Call to Unite Admissions and Marketing
Higher education is often described as a world of opportunity, learning and transformation. Yet, behind the scenes, its institutions often struggle with the pervasive challenge of silos. At INNOVATE 2024, Capture Higher Ed’s virtual conference for enrollment marketing...
4 Must-Haves for Your Student Search Strategy
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, early last year colleges and universities...
The INNOVATE 2024 Recordings! Sessions Are Available in the Lobby
The reviews are in! INNOVATE 2024, Capture Higher Ed’s fifth annual free virtual conference for recruitment marketing leaders and professionals, was a huge success. “I learned so much! I loved every session!” “As a marketing professional, it was good to hear...
