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It’s Time to Rethink Traditional College Recruitment Metrics

It’s Time to Rethink Traditional College Recruitment Metrics

The college recruitment landscape has undergone another transformation and will continue to evolve for the foreseeable future. In the 1980’s and 90’s, we were worried about buying enough names, sending the right amount of mail, and making enough phone calls. Since the...
8 Strategies to Increase Admissions Yield at Your University

8 Strategies to Increase Admissions Yield at Your University

Once again, it is admissions “yield season” at colleges and universities across the country as enrollment offices try to land their classes. This is easily one of the busiest times of the higher ed recruitment cycle … one often complicated by staff...
Corralling Your Recruitment Data and Making it Actionable

Corralling Your Recruitment Data and Making it Actionable

Enrollment and marketing leaders on university campuses are up to their ears in recruitment data. Data from the CRM, data from the registrar’s office, national trend data, historical institutional data, marketing metrics data, subjective data from counselors, faculty...
AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT

AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT

Over the holidays, while many of us were snug in our beds, settling our brains, envisioning dancing sugar plums and whatnot, those still paying attention to the world began sharing the wonders of the new, freely accessible AI application called ChatGPT, a chatbot...
Delivering the Industry’s Best Student Inquiries

Delivering the Industry’s Best Student Inquiries

Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
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