Revalidating Your Value: 8 Strategies to Increase Admissions Yield
Once again, we are entering admissions “yield season” at colleges and universities across the country as enrollment offices try to land their classes. This is easily one of the busiest times of the higher ed recruitment cycle — one often complicated by staff...
Be Agile: Rethinking Traditional College Recruitment Metrics
The college recruitment landscape has undergone another transformation and will continue to evolve for the foreseeable future. In the 1980’s and 90’s, we were worried about buying enough names, sending the right amount of mail, and making enough phone calls. Since the...
Aha! Admissions Moment: Adapting to Prospective Student ‘Desire Paths’
It was the 2017 NACAC National Conference in Boston and, as Vice President for Admissions and Financial Aid at Colby-Sawyer College, Anna Miner was researching possible recruitment marketing technologies and vendors to help elevate her team’s effectiveness. She...
10 Recruitment Marketing Trends Emerging in 2025
In his book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: “endless newbie.” “All of us — every one of us — will be endless...
Exploring the Evolution of Marketing in Higher Education
Higher education marketing is in the midst of a transformation, and those at the forefront are redefining the way institutions attract, engage and enroll students. This evolution was the central theme of Capture Higher Ed’s INNOVATE 2024 panel discussion, “A Seat at...
4 Must-Haves for Your Student Search Strategy
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, early last year colleges and universities...
