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Advancing Enrollment Management Through Professional Development

Advancing Enrollment Management Through Professional Development

As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Delivering the Industry’s Best Student Inquiries

Delivering the Industry’s Best Student Inquiries

Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Four Tips for Navigating the Census Conversation with Leadership

Four Tips for Navigating the Census Conversation with Leadership

Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Creating a Winning Recruitment Marketing Plan – A Capture Checklist

Creating a Winning Recruitment Marketing Plan – A Capture Checklist

A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university.   When you understand the needs and aspirations of...
Machine Learning vs. AI: When Machines Play Chess Like Humans

Machine Learning vs. AI: When Machines Play Chess Like Humans

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
3 Ways to Solve Complex Recruitment Challenges

3 Ways to Solve Complex Recruitment Challenges

In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
Optimizing Your Student Search Strategy at the Neighborhood Level

Optimizing Your Student Search Strategy at the Neighborhood Level

When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. Just earlier...
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