Category: Predictive Modeling in Higher Education

The Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

The Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment

Welcome to Part 1 of a blog series delving into Capture Higher Ed’s Behavioral Intelligence Platform (BIP), which was successfully launched last month during the…

Can Artificial Intelligence Automate College Admissions?

Can Artificial Intelligence Automate College Admissions?

Artificial intelligence (A.I.) has been getting a lot of attention lately. Although variants of the technology have been around for decades, the excitement is driven…

Customized Enrollment Solutions: How Can Colleges Use Data More Effectively?

Customized Enrollment Solutions: How Can Colleges Use Data More Effectively?

Colleges today are accumulating new data at a rate that exceeds their capacity to extract value from it. How can these institutions use this data…

How Do Predictive Engines Work in Higher Ed?

How Do Predictive Engines Work in Higher Ed?

We know that Envision, Capture Higher Ed's cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…

Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing

Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing

Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating…

Does Using Web Behavior Data Improve Enrollment Predictions?

Does Using Web Behavior Data Improve Enrollment Predictions?

Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models.…

Deciding Which College Fairs To Attend? Ask Predictive Models

Deciding Which College Fairs To Attend? Ask Predictive Models

A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are…

How to Stop Worrying and Start Loving Machine Learning

How to Stop Worrying and Start Loving Machine Learning

When people hear the words “artificial intelligence” or “machine learning” they start to get nervous. They see visions of robots taking over the earth and…

Changing the Culture Around Collecting and Using Education Data

Changing the Culture Around Collecting and Using Education Data

Anytime you have funding streams going in one direction, you have data streams going in the other. So education — from Pre-K through postsecondary —…