Delivering the Industry’s Best Student Inquiries
Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Four Tips for Navigating the Census Conversation with Leadership
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Nine Ways to Harness the Power of Data and Analytics in Your Student Recruitment
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making. They feed the predictive models that guide your recruiting efforts; they tell you whom to reach out to,...
Creating a Winning Recruitment Marketing Plan – A Capture Checklist
A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university. When you understand the needs and aspirations of...
Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
3 Ways to Solve Complex Recruitment Challenges
In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
